You’re investing in digital marketing, engaging with your target market via emails and even recording a few videos. You’re doing everything right…right? You can do “good” marketing and still be in a bit of an illusion if you’re not calculating a few key metrics.
Tag Archives: Strategy
Why Marcus Asked Us To Be On The Profit
I remember the day like it was yesterday. Shawn Burst (CEO of DirectMail.io) called me to tell me that Marcus just asked us to be on The Profit. Marcus believed we could help one of the businesses that he was currently working with. Two weeks later, he flew us up to New Jersey to shoot […]
3 Key Ways to Use Conversations to Convert Leads
Nurturing leads through to a conversion is an important part of meeting your revenue goals. But teams have a tendency to focus on the hottest, most likely to convert leads, and you may have dozens of slightly warm leads being forgotten.
5 Ways to Turn Leads Into Customers
You’ve developed some ambitious and exciting growth objectives for the year, but what are the steps to get there? A strong lead list can look promising, but time alone won’t deliver the kinds of conversions you need to make your goals.
Why Existing Customers Are Worth More Of Your Time
Companies love to celebrate new business. They give sales awards for volume, the number of accounts added, and conversion rates. But there are a lot of reasons why your company should shift some of your focus to retaining customers. Take a look at some compelling statistics:
Preparing Your Marketing For The Future
As the dust settles on that first catastrophic round of the pandemic, it’s inevitable that businesses will take stock of why some companies struggled to stay afloat while others seemed to keep humming along.
3 Reasons A Podcast Could Be A Valuable Part Of Your Strategy
There are currently over 850,000 podcasts streaming. Should you be making it 850,001?
Throwback (Tech) Thursday | The Caller ID
Remember the first time your family got caller ID? It was amazing to know who was calling before the phone was answered. And when you were away (we didn’t have mobile phones then), you could see who called, even if they didn’t leave a message.
Your Easy Guide To Getting Started In Video Marketing
There’s a good reason video marketing is everywhere. Consumers love it. Oberlo reports that 85% of American Internet users watched videos on their devices and videos continue to be a strong draw for consumers.
Why Now Is The Perfect Time To Invest In Direct Mail
Among the 2,279 printing services across the United States, printing is down 5.5%. You might think this shrinkage in the market is simply printers losing ground to digital methods. When it comes to marketing, direct mail can’t compete with Facebook and email marketing, right?
