One could argue that there are two giants that have changed the face of marketing. I’m not talking about companies as much as platforms. One could only imagine what would happen if these two giants were able to seamlessly work together. Before we get too far into the scope and magnitude of this possible […]
Tag Archives: Marketing
DirectMail.io | Free Marketing Assistance for Restaurants
COVID-19 has been tough on the economy, but some industries have felt the pain of shelter-at-home more acutely than others. One of those industries is the restaurant industry.
AutoNation’s New Strategy for 2021
If you’re in the automotive space, it’s a good idea to keep one eye open on the global giant, AutoNation. They have had a ton of success for many years through great management and overall selling strategy. AutoNation has over 360 retail outlets and employs over 26,000 people in the United States. With over $4.5 […]
Are You Spending Too Much Time Gathering Data?
How much time is your company spending handling data? According to a survey of more than 800 data professionals by TMMData and the Digital Analytics Association, it’s probably a lot. The findings show that almost 40% of professionals spend at least 20 hours each week, accessing and preparing data before they reach the point of […]
How to Develop A Brand Personality
If you grew up rolling down your car window and asking your friend parked in the next spot, “Pardon me, would you have any Grey Poupon?” You may have been surprised to find it stacked on the grocery store shelf, like any old ordinary mustard.
5 Ways To Think About Content Marketing That Converts
You’ve probably heard that content marketing is a great tool for converting leads to sales, but you might be wondering why your strategy doesn’t seem to be yielding results. In fact, you’ve considered throwing out your whole approach and trying something new.
What Is Visual Identity And How Do I Create One?
You read in our recent blog about brand identity and how it is developed, and we know you want even more! This blog continues that topic, diving just a bit deeper into visual identity.
3 Critical Elements Of An Engaging Content Marketing Strategy
You have heard that a solid content marketing strategy can lead to a high level of customer engagement. But how does that happen, exactly?
Why Videos Should Be Part Of Your Marketing Strategy And How to Get Started
More than 70% of customers say they would prefer to learn about a brand by watching a video, and following a purchase, 84% say it was watching a video that determined their buying decision.
How to create a strong call-to-action
A call-to-action (CTA) is an essential element of any marketing strategy. It is a prompt or request that encourages a potential customer to take a specific action, such as making a purchase, filling out a form, or subscribing to a newsletter. A strong call-to-action can make all the difference in converting leads into customers and […]
