How much time is your company spending handling data? According to a survey of more than 800 data professionals by TMMData and the Digital Analytics Association, it’s probably a lot. The findings show that almost 40% of professionals spend at least 20 hours each week, accessing and preparing data before they reach the point of […]
Tag Archives: Data
DirectMail.io Achieves SOC 2 Certification
DirectMail.io, a leading marketing software platform, is proud to announce that it has successfully achieved SOC 2 certification. This milestone demonstrates the company’s unwavering commitment to maintaining the highest standards of data security and protecting user information.
Let’s Talk About Seasonal Marketing
In order to successfully engage in seasonal marketing, you have to begin with accurate data. Seasonal marketing doesn’t have to revolve around Christmas; choose a holiday that fits your brand.
Facebook Is Now Meta: Will This Affect Your Small Business Marketing Plan?
It has been a little over a year since Facebook changed its name to Meta in late October 2021. With this change, the company announced its intention to pursue broader technological opportunities. Largely focused on the future of a metaverse, the name change created a stir in the news.
5 Ways Surveys Fuel Lead Generation
Lead generation is a critical part of every business, but it can also be time-consuming and labor-intensive. Have you considered using surveys as a part of your lead generation strategy to gather critical data faster? Surveys provide a way for you to generate new leads and gain valuable insights into audience preferences all in one […]
Like A Spy: New Technology To Target Smarter
You’ve heard that there are accusations from President Donald Trump and his allies about fraudulent voting, that the Democrats stole the election from the Republicans. But you may not know the technology behind the accusations.
What Is Geotargeting And Can You Use It?
You may have heard of geotargeting. It’s a hot topic, most recently connected with deciphering how fraudulent voting could be used to steal an election. If you can track cell phone locations, you can determine more about the patterns of people’s behavior.
Marketing In A Recession: 7 Budget-Friendly Moves To Grow Your Business
You’ve probably noticed the headlines; a recession may be a near-future reality. Does that mean you should put the brakes on your marketing budget? Probably not, but just in case you find that you need to tighten things up a bit, here are seven budget-friendly ideas that help you expand market share while reducing spending.
The Illusion of Privacy
Bring up the topic of privacy at a dinner party, and you’re likely to stir up an energetic conversation. You may hear people swear their electronic assistant is listening to everything in their home, not just their requests. Or they may tell stories of having a conversation about buying something with their spouse, only for […]
Is A Little More Spring Cleaning Needed?
Marketing in the 21st century relies heavily on solid data. From email marketing to social media, your ability to reach your audience is guided by reliable, clean data. That’s why spring cleaning of your marketing strategy should include your customer relationship management (CRM) solution.
