You might have heard customer experience and customer service used interchangeably, but they are distinctly different elements of your business and each needs its own approach. While customer service refers to a specific interaction or transaction, customer experience is broader. It encapsulates every way in which a customer interacts with your brand, from reading a […]
Tag Archives: audience
4 Tips For Getting Up To Speed With Social Media Marketing
It should go without saying that social media needs to be a part of your marketing strategy, but just in case, let’s just say it: social media should be a part of your marketing strategy.
How to NOT build the “trust” factor
What are some common mistakes businesses make when trying to build the “trust” factor? When trying to build a successful business, it is important to focus on creating relationships with customers that they will know, like, and trust. However, many businesses make mistakes along the way that can prevent them from achieving this goal. Some […]
Why It’s Good To Go Back To The Basics
Day after day, you are plugging away at your business and with marketing. You create your monthly newsletters, you post consistently on social media and you prioritize producing a quality blog.
5 Ways Surveys Fuel Lead Generation
Lead generation is a critical part of every business, but it can also be time-consuming and labor-intensive. Have you considered using surveys as a part of your lead generation strategy to gather critical data faster? Surveys provide a way for you to generate new leads and gain valuable insights into audience preferences all in one […]
Like A Spy: New Technology To Target Smarter
You’ve heard that there are accusations from President Donald Trump and his allies about fraudulent voting, that the Democrats stole the election from the Republicans. But you may not know the technology behind the accusations.
4 Valuable Lessons From Shark Tank
Do you love watching Shark Tank? The innovative ideas entrepreneurs present and the sharks drilling presenters with questions are entertaining. Shark Tank is a fun show for a lot of reasons, but if you’re paying attention, it’s also providing you with some valuable marketing nuggets. Here are four marketing lessons you can learn from Shark […]
Should Your Small Business Use TikTok?
TikTok may not be the first social media site you consider when trying to decide where to spend your marketing budget. You probably associate it with dance trends and quick pranks.
Does A Subscription Strategy Fit Your Company?
Subscriptions are booming, with 70% of business leaders saying they will be key for revenue growth in the future. From software to entertainment to transportation, consumers are more interested in paying for the use of something than owning it outright.
How Do You Create A Brand?
A person that opens a successful new business may not realize that what they are really doing is building a successful brand. A brand is much bigger than your product or service; it can be best described as what the public perception is of your business.