Direct Mail Is Making a Huge Comeback The evolution of direct mail. Direct mail has come a long way since the days of sending out physical coupons and waiting a month for analytics on the campaign’s performance. In the age of digital marketing, the direct mail industry has had to adapt in order to keep […]
Tag Archives: Getting Started
These Companies Might Say A Recession Is The Perfect Time To Start A Business
Whether it’s the unsettling sight of seeing your IRA plummet or the near-constant buzz from pundits predicting economic catastrophes, or the simple fact that you may be pinching pennies to afford staples like produce and milk, the signs are pretty clear: a recession is likely imminent, if we aren’t officially there already.
How Do You Create A Brand?
A person that opens a successful new business may not realize that what they are really doing is building a successful brand. A brand is much bigger than your product or service; it can be best described as what the public perception is of your business.
6 Tips For Launching A Successful Podcast
Launching a podcast can be a fun way to connect with your audiences. But so many podcasts crash and burn after only a few episodes that it’s worth considering where these short-lived shows went wrong. For starters, here are a few ideas for getting your podcast launched on the right foundation:
Your Easy Guide To Getting Started In Video Marketing
There’s a good reason video marketing is everywhere. Consumers love it. Oberlo reports that 85% of American Internet users watched videos on their devices and videos continue to be a strong draw for consumers.
If You Give A Website A Cookie
If you have kids of a certain age, you’ve likely encountered the book If You Give a Mouse a Cookie, where you learn that a mouse wanting a cookie never stops at the receipt of a cookie. Like any of us, the mouse always wants more.
What Questions Should You Be Asking Your Clients?
Creating an optimal client relationship comes down to a couple of simple things: understanding your client and what they want to achieve. Too many B2B marketers fall into the trap of telling clients what they need instead of listening.
What Do You Write About On Your Business Blog?
Anyone can create a blog, but how do you write one that engages your audience and increases leads and conversions?
