Your business is active on social media, and you’re seeing some great engagement and traffic to your site. But you may be wondering if you should jump on the social media influencer trend and approach a well-known name in your industry to do a little stumping for your brand.
Tag Archives: Strategy
5 Ways To Think About Content Marketing That Converts
You’ve probably heard that content marketing is a great tool for converting leads to sales, but you might be wondering why your strategy doesn’t seem to be yielding results. In fact, you’ve considered throwing out your whole approach and trying something new.
3 Critical Elements Of An Engaging Content Marketing Strategy
You have heard that a solid content marketing strategy can lead to a high level of customer engagement. But how does that happen, exactly?
How to create a strong call-to-action
A call-to-action (CTA) is an essential element of any marketing strategy. It is a prompt or request that encourages a potential customer to take a specific action, such as making a purchase, filling out a form, or subscribing to a newsletter. A strong call-to-action can make all the difference in converting leads into customers and […]
5 Reasons Video Marketing Is More Important Than Ever
Most people don’t want to admit to binge-watching YouTube, or that they spent more time scrolling on their phones in the last day than they spent reading in the past month. But numbers don’t lie; someone is watching all that content. And if you haven’t jumped into video marketing, you’re missing out on all that […]
Surprising Places To Find Ideas For Your Content
It’s common for a content marketing strategy to take off with a lot of momentum, only to quickly fizzle after just a few months. It happens because teams start to sputter and then give up as their list of ideas grows thin. Are you afraid of repetition or becoming a bore?
Facebook Is Now Meta: Will This Affect Your Small Business Marketing Plan?
It has been a little over a year since Facebook changed its name to Meta in late October 2021. With this change, the company announced its intention to pursue broader technological opportunities. Largely focused on the future of a metaverse, the name change created a stir in the news.
6 Marketing Predictions For 2023
If your marketing strategy has been gathering dust on a shelf, it’s time to brush it off and do a little updating. A great marketing strategy is always being refined to keep up with the latest trends, and with 2023 right around the corner, it’s a great time to make some changes.
4 Valuable Lessons From Shark Tank
Do you love watching Shark Tank? The innovative ideas entrepreneurs present and the sharks drilling presenters with questions are entertaining. Shark Tank is a fun show for a lot of reasons, but if you’re paying attention, it’s also providing you with some valuable marketing nuggets. Here are four marketing lessons you can learn from Shark […]
How OTT And CTV Are Shaping Marketing
Like smartphones and social media, text messaging and FaceTime it’s hard to remember a world that didn’t include YouTube.
