Subscriptions are booming, with 70% of business leaders saying they will be key for revenue growth in the future. From software to entertainment to transportation, consumers are more interested in paying for the use of something than owning it outright.
Tag Archives: Strategy
What Should Be The Focus Of Your Automotive Marketing in 2022?
On average, 4.2 websites are visited by customers before making a purchase.
Building Relationships Is Central To Marketing Success For Restaurants In 2022
Digital sales are expected to make up 30% of all sales in restaurants by 2025. And restaurants are changing how they reach customers in response.
Now Is A Good Time Not To Cut Your Marketing Budget
You’ve heard the predictions: inflation and rising interest rates are cooking up a stout recession. While everyone attempts to read the signs and assess what’s coming, there’s a bigger reason to think a recession might be in the near future. The economy is cyclical. There’s always a recession coming.
Is A Little More Spring Cleaning Needed?
Marketing in the 21st century relies heavily on solid data. From email marketing to social media, your ability to reach your audience is guided by reliable, clean data. That’s why spring cleaning of your marketing strategy should include your customer relationship management (CRM) solution.
Spring Cleaning For Your Marketing Strategy
You’ve washed the windows and wiped down baseboards. You’ve even pulled out the fridge and cleaned the coils. But spring cleaning can never be complete without doing a bit of cleanup around your marketing strategy.
Why An Annoyed Customer May Be Exactly What You Need
You’ve heard the old customer service adage that a complaint is a gift. When a customer is angry, you look for ways to solve their problem and prevent it from happening to other customers.
What Are The Best Social Media Platforms To Reach Your Target Audience?
Over half the global population now uses social media, and they hang out there for an average of two hours and 27 minutes each day.
How Often Should You Post On Social Media?
Is there a magic number for how often you should post on social media?
Which Marketing Channels Are Most Powerful In 2022?
You’re producing valuable content that offers insights and how-to’s to your audiences, but just as important is your distribution plan. How will you connect with potential customers?