How much time is your company spending handling data? According to a survey of more than 800 data professionals by TMMData and the Digital Analytics Association, it’s probably a lot. The findings show that almost 40% of professionals spend at least 20 hours each week, accessing and preparing data before they reach the point of […]
Tag Archives: analytics
Is A Little More Spring Cleaning Needed?
Marketing in the 21st century relies heavily on solid data. From email marketing to social media, your ability to reach your audience is guided by reliable, clean data. That’s why spring cleaning of your marketing strategy should include your customer relationship management (CRM) solution.
Spring Cleaning For Your Marketing Strategy
You’ve washed the windows and wiped down baseboards. You’ve even pulled out the fridge and cleaned the coils. But spring cleaning can never be complete without doing a bit of cleanup around your marketing strategy.
When “Good” Marketing Fails
You’re investing in digital marketing, engaging with your target market via emails and even recording a few videos. You’re doing everything right…right? You can do “good” marketing and still be in a bit of an illusion if you’re not calculating a few key metrics.
Will Apple’s Opt-Out Privacy Policy Hurt Small Businesses?
Apple’s Tim Cook and Facebook’s Mark Zuckerburg have had horns locked for months. It’s all over a new policy introduced by Apple to give users an opt-out for data collection on apps.
6 Parts Of A Solid Marketing Strategy
It’s easy to be tricked into thinking that marketing is only a creative, artistic endeavor. Conversations around design and color schemes often camouflage other key parts of marketing, which is rooted in not only creative ideas, but also the data and metrics that help direct the path of artistry.
The Difference Between Analysis and Accountability in Marketing
Every month, you receive your marketing data. It tells you how many people liked your posts, how many new subscribers you have to your eNewsletter, and whether your direct mail campaign resulted in new leads.
