Lead generation is a critical part of every business, but it can also be time-consuming and labor-intensive. Have you considered using surveys as a part of your lead generation strategy to gather critical data faster? Surveys provide a way for you to generate new leads and gain valuable insights into audience preferences all in one […]
Tag Archives: lead generation
What Should Be The Focus Of Your Automotive Marketing in 2022?
On average, 4.2 websites are visited by customers before making a purchase.
What Are The Best Social Media Platforms To Reach Your Target Audience?
Over half the global population now uses social media, and they hang out there for an average of two hours and 27 minutes each day.
6 Tips To Make The Most Of Sales Leads
One of the best ways to foster growth for your organization is to tighten up your sales lead process. Developing a repeatable set of practices that optimizes sales opportunities can help ensure that no leads fall through the cracks. Here are six tips for creating a good lead development policy:
When “Good” Marketing Fails
You’re investing in digital marketing, engaging with your target market via emails and even recording a few videos. You’re doing everything right…right? You can do “good” marketing and still be in a bit of an illusion if you’re not calculating a few key metrics.
Overcome The Fog Of Marketing Math: Calculating Your ROI
Anyone who has ever stood before a group, trying to defend a budget item, knows how important return on investment (ROI) is to that discussion. But what happens when your ROI is a bit shrouded in a cloud of mystery?
3 Key Ways to Use Conversations to Convert Leads
Nurturing leads through to a conversion is an important part of meeting your revenue goals. But teams have a tendency to focus on the hottest, most likely to convert leads, and you may have dozens of slightly warm leads being forgotten.
5 Ways to Turn Leads Into Customers
You’ve developed some ambitious and exciting growth objectives for the year, but what are the steps to get there? A strong lead list can look promising, but time alone won’t deliver the kinds of conversions you need to make your goals.
Seven Reasons You Should Invest In Direct Mail Marketing
Over 80% of marketers plan to maintain or increase their investment in direct marketing this year.
Why You Need Both Lead Generation and Brand Awareness For Marketing Success
Lead generation is the darling of the ROI crowd. It’s easy to quantify in a board room. It’s based on data, and direct lines can be drawn between leads and conversions. But it’s not enough. Lead generation needs a partner, and that partner is brand awareness.
