Direct Mail Is Making a Huge Comeback The evolution of direct mail. Direct mail has come a long way since the days of sending out physical coupons and waiting a month for analytics on the campaign’s performance. In the age of digital marketing, the direct mail industry has had to adapt in order to keep […]
Tag Archives: Direct Mail
DirectMail.io | Free Marketing Assistance for Restaurants
COVID-19 has been tough on the economy, but some industries have felt the pain of shelter-at-home more acutely than others. One of those industries is the restaurant industry.
DirectMail.io Receives Prestigious Award From United States Postal Service
DirectMail.io was selected as a recipient of the Mailing & Digital Innovation Award for the Southern Area. This achievement is a special recognition by the United States Postal Service that highlights the role of DirectMail.io in driving mail technology forward through a pioneering approach to mail and marketing solutions. The celebration of this achievement took […]
How Holiday Shopping Changed In 2021
Holiday sales are always a way to gauge how the economy is faring. When sales fall far below projections, we hurry to analyze what factors caused a lackluster showing at the registers. But when a pandemic is in the mix, consumer spending habits become even more of a guessing game.
Why Now Is The Perfect Time To Invest In Direct Mail
Among the 2,279 printing services across the United States, printing is down 5.5%. You might think this shrinkage in the market is simply printers losing ground to digital methods. When it comes to marketing, direct mail can’t compete with Facebook and email marketing, right?
Seven Reasons You Should Invest In Direct Mail Marketing
Over 80% of marketers plan to maintain or increase their investment in direct marketing this year.
Direct Mail Gets A Boost With Digital Marketing
Digital marketing has taken off, with social media and email newsletters allowing companies to make frequent and immediate contact with engaged audiences. Does that mean there’s no need to invest in direct mail?
Mail Goes Digital: The Benefits of Informed Delivery
You may have heard of informed delivery, the service offered through the United States Postal Service that allows subscribers to view a digital copy of their mail. It’s a service that has no impact on the mail processing service, but gives customers a preview of what they can expect in their mailbox later that day.
Top Three Challenges for Commercial Printers
Digital marketing is enjoying explosive growth with social media and email marketing offering marketing channels that require little equipment or investment. Marketers can be fooled into thinking that direct mail is dead and that digital marketing offers a low-cost silver bullet.
Direct Mail and SMS Integration
Easily add SMS to your direct mail campaign. {% video_player “embed_player” overrideable=False, type=’scriptV4′, hide_playlist=True, viral_sharing=False, embed_button=False, autoplay=False, hidden_controls=False, loop=False, muted=False, width=’1920′, height=’1080′, player_id=’32591209664′, style=” %} One of the easiest ways to generate a better response on your direct mail campaign is to add a better response tool. Text messaging isn’t new, but it’s not going […]
