Mail Goes Digital: The Benefits of Informed Delivery

You may have heard of informed delivery, the service offered through the United States Postal Service that allows subscribers to view a digital copy of their mail. It’s a service that has no impact on the mail processing service, but gives customers a preview of what they can expect in their mailbox later that day.

While reasons for choosing the service vary, it may be particularly useful for those who travel frequently or when expecting news that will arrive by mail, such as a college acceptance letter or a legal document.

Informed delivery performs the same function as the tracking features from shipping companies like FedEx and UPS. It offers a preview and expected delivery time of each mail item.

Interest in informed delivery is growing. Satisfaction with the service has increased from 91% to 93% in the last year, and 94% would recommend the service to others.

There are also important benefits for those mailing out information. Marketers who utilize direct mail have access to digital tools that provide several advantages:

• An opportunity to build brand recognition and awareness.
• Increasing the number of touchpoints between your brand and your target audience.
• Provide key data for better understanding your audience.

Through DirectMail.io’s interactive features, mail recipients accessing informed delivery won’t see just a black-and-white image of your mailer. Instead, they’ll receive a full-color digital image, plus an interactive ad that allows them to click through directly to your promotion.

You’ll receive important insights that will better inform your marketing, such as analysis related to email open rates and click-throughs. You’ll also find out what percentage of your direct mail recipients have opted in to informed delivery so that you have the assurance that it’s a profitable channel for your marketing efforts.

Informed delivery offers:

• A new touchpoint with your customers through a digital preview of your mailer.
• Integrated digital and traditional marketing, creating new interactivity in your direct mail efforts.
• Heightened anticipation for your mailers.
• New insights into the response rates of your direct mail campaigns.

Informed delivery is a new way to drive customer response, and with DirectMail.io’s full-color preview, equipped with a unique URL, recipients have the opportunity to immediately access your offer. The unique URL provides an easy analysis of the mailer’s effectiveness through the digital preview.

Using Informed delivery in DirectMail.io’s automated marketing solution creates another seamless pairing of traditional and digital marketing. Combined in a coordinated and connected strategy that includes other digital formats, such as social media and email marketing, it represents new opportunities for growth.

Schedule a 30-minute consultation to see if our USPS Informed Delivery and Informed Verification is something your business could benefit from.