COVID-19 has been tough on the economy, but some industries have felt the pain of shelter-at-home more acutely than others. One of those industries is the restaurant industry.
Tag Archives: COVID-19
Video Marketing Is More Important Than Ever for Your Brand
There are so many things to love about video marketing: it’s easy to share, it gives you an opportunity to really showcase your brand personality in an authentic way and it can be an effective way to increase conversions.
Feeling Skittish Planning Your 2021 Marketing Strategy?
Many of the best and brightest 2020 marketing plans were derailed by COVID-19, and companies were forced to pivot quickly. For some, that might have meant a bit more investment in digital marketing; for others, it was a complete shift to their business models.
Four Ways Marketing is Changing in 2020
The smartphone is overtaking the television among young adults, with smartphone use outpacing TV by about four hours per week.
Your COVID-Proof 2020 Holiday Marketing Guide
It’s no secret that COVID-19 has created a few changes in shopping habits this year. For instance, new research reveals that four out of ten shoppers report buying more items online. And that’s not the only change. What consumers are buying has also seen a shift, with KPMG reporting that industries like travel, hotels, and […]
How COVID-19 Poked Holes in AI Technology
While people began using the phrase “the new normal” early on in the pandemic, those early months presented a struggle for those looking to find any kind of reliable pattern in people’s behaviors. Surges in unusual buying behaviors weren’t just occurring in a wave or two. When people could no longer find toilet paper and […]
Three Ways COVID-19 Is Changing Car Sales
The Edmunds 2020 Automotive Industry Trends Report predicted a sixth straight year of sales over $17 million in the United States. Then came COVID-19, causing automobile manufacturing and car sales to come to a screeching halt. Several new realities immediately hit the automobile industry:
How and Why You Should Invest in Marketing Now
It was almost instantaneous. In a matter of hours, your entire marketing campaign was all wrong for the moment. Every brand was in the same boat as everyone scrambled to stash marketing materials that seemed untimely in the face of COVID-19 and come out with messages that felt more appropriate for a pandemic.
Marketing In A Tough Economy: Looking To The Past For Guidance
After 11 years of expansion, the economy is officially in a recession, as defined by the National Bureau of Economic Research. Rather than using the standard of two consecutive quarters of contraction, this measure designates a recession as “a significant decline in economic activity spread across the economy, lasting more than a few months, normally […]
Working as a Team in Quarantine
Reflection on the Quarantine with my Quaran-Team! The new normal still feels weird. A Lot of us never asked, or wanted to work from home, but here we are, doing our best! Some of us wear our pajamas while working from bed, and some of us have quickly adapted to our new home offices. In […]
