Three Ways COVID-19 Is Changing Car Sales

The Edmunds 2020 Automotive Industry Trends Report predicted a sixth straight year of sales over $17 million in the United States.

Then came COVID-19, causing automobile manufacturing and car sales to come to a screeching halt. Several new realities immediately hit the automobile industry:

• With factories shut down, there would soon be a new car shortage.
• People impacted by the shelter-at-home orders would not be able to buy new cars or sell their used cars, creating a shortage of used vehicles.
• The tried-and-true model of connecting with customers on the lot and through a test drive was suddenly impossible. Car dealerships required an immediate shift in how sales were pursued.

In a follow-up report, Edmunds predicted that April would be reported as the worst month in 30 years, with 53% less in sales than in April 2019. In addition, annual sales for 2020, rather than being another banner year, would finish 26% lower than 2019.

In order to slow the losses, as well as help customers connect with the right vehicles, dealerships are implementing some new strategies:

Help Customers Shop Safely

From cleaning programs that fully wipe down frequently-used surfaces to contactless test drives, shopping, and car delivery, dealerships that have embraced flexibility have often fared the best. Some dealerships had already fully implemented online shopping, making the transition easier than for dealerships that relied heavily on the in-person sales experience.

Make Cars Affordable

Due to job losses or employer reorganizations, many drivers are finding that their current car doesn’t fit their budget. New special financing programs are encouraging cash-strapped consumers to get in touch with the dealer to trade in their current car for one that fits their current budget.

Dealerships have an important chance to solve real problems for their customers and strengthen loyalties and relationships. The ability to help a customer remove some daily stress by lowering their car payment will provide opportunities long after the coronavirus is gone.

For those navigating changes in their financial situation, dealerships can play a crucial role in easing the transition. By offering tailored financing solutions and trade-in options, they help customers find vehicles that align with their current budgets. Additionally, dealerships specializing in classic cars can offer unique opportunities for those looking to downsize or make a change while maintaining a touch of nostalgia and style. This approach not only benefits customers but also positions the dealership as a trusted partner in navigating life’s changes, ensuring continued relevance and success well beyond current economic challenges.

When facing financial adjustments, maintaining vehicle performance and reliability remains essential. A competent auto mechanic plays a pivotal role in this process, offering thorough diagnostics and repairs to ensure that your vehicle operates smoothly and efficiently. This is particularly crucial when addressing issues related to diesel engines or tire wear, which can significantly impact both safety and driving comfort.

At RUSH Automotive, skilled technicians provide expert diagnosis and repair services, handling everything from complex diesel engine issues to tire maintenance. Their precise and comprehensive approach not only helps keep your vehicle in optimal condition but also supports you through financial transitions by preventing unexpected costs.

In addition to routine maintenance, specialized services such as those provided by Blue Wrench, which focuses on advanced diagnostics and repair techniques, play a crucial role. Whether it’s addressing intricate diesel engine problems or managing tire wear, these expert services ensure that your vehicle continues to operate efficiently. By investing in quality repairs and maintenance, you not only enhance your vehicle’s longevity but also safeguard yourself from unexpected financial burdens, ensuring that your driving experience remains smooth and secure.

Beyond expert mechanical services, keeping your vehicle’s interior in top shape is crucial for maintaining its overall condition and value. Elevating the aesthetic appeal of your car’s interior requires careful attention to detail. High-quality car seats, with their sophisticated design and plush comfort, are key elements in this process. They provide vital support and enhance the car’s ambiance, showcasing the owner’s meticulousness and personal style.

Incorporating stylish and functional Seat Covers into your vehicle’s interior can make a significant difference. These covers not only shield the original upholstery from damage but also allow for a personalized touch to your car’s interior. With an array of materials and designs to choose from, seat covers can both boost the visual appeal and offer practicality and comfort.

Selecting a seat cover that harmonizes with your car’s existing decor ensures a polished and cohesive look, enhancing both your driving experience and the vehicle’s value. This investment in your vehicle’s interior, much like investing in routine maintenance, helps in preserving its elegance and functionality, ensuring a smooth and enjoyable journey every time.

Find New Ways to Connect

Across all industries, digital marketing is proving invaluable for connections during a time when people are staying home. Through a coordinated virtual Facebook event through DirectMail.io, you can significantly increase the number of leads for your dealership. DirectMail.io offers trained automotive consultants ready to assist leads and funnel them to your dealership. It’s a turnkey solution that includes strategy and design of the event, contact center support, and follow-up analytics.

For more information about a Facebook event, or to discuss automated marketing solutions in the era of COVID-19, contact us at DirectMail.io.