COVID-19 has been tough on the economy, but some industries have felt the pain of shelter-at-home more acutely than others. One of those industries is the restaurant industry.
Tag Archives: Automation
5 Ways to Turn Leads Into Customers
You’ve developed some ambitious and exciting growth objectives for the year, but what are the steps to get there? A strong lead list can look promising, but time alone won’t deliver the kinds of conversions you need to make your goals.
7 Benefits of Email Automation Workflows
A lot of marketing takes time: coming up with creative strategies, developing content, and digging deep to understand those audiences. And that time is well-spent.
Four Ways Marketing is Changing in 2020
The smartphone is overtaking the television among young adults, with smartphone use outpacing TV by about four hours per week.
How COVID-19 Poked Holes in AI Technology
While people began using the phrase “the new normal” early on in the pandemic, those early months presented a struggle for those looking to find any kind of reliable pattern in people’s behaviors. Surges in unusual buying behaviors weren’t just occurring in a wave or two. When people could no longer find toilet paper and […]
Multichannel Versus Omnichannel Marketing
You may have heard multichannel and omnichannel marketing used interchangeably, and you may have even used the terms that way yourself. As you begin to lay out your plans for a strategy in 2021, it’s a good time to learn the difference and what you can expect to gain with each option.
Get More From Your Marketing Dollars With DirectMail.io
Dealers that want targeted marketing campaigns face critical challenges in collecting, managing, and interpreting data. Forced to piece together data from a variety of sources, it can be difficult to interpret whether a campaign is successful or if resources were well-spent. This lack of sophistication in collecting and accessing data results in not only poor […]
How Much Should You Spend On Marketing?
When it comes to budgeting, marketing may top the list for the most difficult. How much should you spend? If you’re a bigger company, should you spend a higher percentage of your budget, or does it have more to do with the goals you’re trying to accomplish?
Marketing Technology in 2020: New Trends and Potential Pitfalls
Is your marketing company staying up with the latest trends? The last decade has upended how marketing gets done. From direct mail to email newsletters, from commercials to content, from telemarketing to social media, the shift from mainly traditional marketing to more digital channels has completely changed how companies make a connection with target markets. […]
SMS: A Text Voters Can’t Resist
Short message service (SMS) burst onto the political scene in 2012, equipping Barack Obama’s campaign so handily that it nearly edged Joe Biden out for Vice President.
