You’ve probably heard that content marketing is a great tool for converting leads to sales, but you might be wondering why your strategy doesn’t seem to be yielding results. In fact, you’ve considered throwing out your whole approach and trying something new.
Tag Archives: consumer
5 Steps To A Great Customer Experience
You might have heard customer experience and customer service used interchangeably, but they are distinctly different elements of your business and each needs its own approach. While customer service refers to a specific interaction or transaction, customer experience is broader. It encapsulates every way in which a customer interacts with your brand, from reading a […]
Does The Placebo Effect Work In Marketing?
Everyone prefers to think of themselves as a savvy shopper, that most of the time they are getting the better end of any deal.
6 Marketing Predictions For 2023
If your marketing strategy has been gathering dust on a shelf, it’s time to brush it off and do a little updating. A great marketing strategy is always being refined to keep up with the latest trends, and with 2023 right around the corner, it’s a great time to make some changes.
Why It’s Good To Go Back To The Basics
Day after day, you are plugging away at your business and with marketing. You create your monthly newsletters, you post consistently on social media and you prioritize producing a quality blog.
Like A Spy: New Technology To Target Smarter
You’ve heard that there are accusations from President Donald Trump and his allies about fraudulent voting, that the Democrats stole the election from the Republicans. But you may not know the technology behind the accusations.
The Psychology of Coupon Marketing Still Relevant Today
This whitepaper written in 2009 regarding the consumer psychology behind coupon redemption has stood the test of time, still showing relevance today, and well into the future.
Does A Subscription Strategy Fit Your Company?
Subscriptions are booming, with 70% of business leaders saying they will be key for revenue growth in the future. From software to entertainment to transportation, consumers are more interested in paying for the use of something than owning it outright.
A Primer On Amazon Prime Day
When a retailer is big enough to create its own holiday, it has a ripple effect.
Can Branding Make Pizza Taste Different?
Recently, a woman with a “shop local” mindset ordered a pizza from what she believed was a Philadelphia-based shop. Pasqually’s Pizza didn’t just sound good; it came with the satisfaction of boosting the business of a neighbor.