The majority of your supporters may be firmly attached to their smart devices throughout the day. In fact, for many people, their smartphone is the first thing that they reach for in the morning and the last thing that they touch before going to sleep at night. With this in mind, direct pushes to your supporters’ devices enable you to reach them immediately and to capture their attention effectively. A direct text message to supporters who have opted in to receive your communications hits an engaged audience. This may be an effective way to encourage attendance at major rallies, raise funds, promote volunteer efforts and even to survey supporters for data collection and analysis purposes.
SMS marketing services are offered by many digital marketing companies, but we do more than simply dispatch SMS messages to your supporters’ smart devices. Through our data maintenance efforts and other services, we support your campaign’s efforts to produce well-crafted messages that produce desired results.
SMS marketing for political campaigns is most effective when your team can analyze the performance of each touch to your supporters, and we enable you and your team to do so easily and effectively. For each SMS campaign, we pull all stats related to message reception, action achieved and more. These stats are delivered in an easy-to-digest report that offers multiple views. Through these various views, you and your team can access more detailed stats across various channels and for specific customer profiles. This vital information is used to improve marketing efforts going forward so that you can continually elevate your campaign and keep your supporter’s energy and interest levels high.
You can see that there is more involved in effective SMS marketing for political campaigns than simply shooting messages out to supports haphazardly. Today’s successful political campaigns are highly refined and are driven by significant amounts of detailed data. At our results-driven digital marketing firm, our services fully support SMS communications in these critical ways, and our services extend far beyond that. You must remain in touch with your supporters and connect to future supporters through many platforms, and our services extend to channels like phone, landing pages, direct mail, email and more. Are you ready to learn more about how our services can support your campaign’s marketing efforts? Contact DirectMail.io today for a demonstration.