Your business is active on social media, and you’re seeing some great engagement and traffic to your site. But you may be wondering if you should jump on the social media influencer trend and approach a well-known name in your industry to do a little stumping for your brand.
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DirectMail.io | Free Marketing Assistance for Restaurants
COVID-19 has been tough on the economy, but some industries have felt the pain of shelter-at-home more acutely than others. One of those industries is the restaurant industry.
AutoNation’s New Strategy for 2021
If you’re in the automotive space, it’s a good idea to keep one eye open on the global giant, AutoNation. They have had a ton of success for many years through great management and overall selling strategy. AutoNation has over 360 retail outlets and employs over 26,000 people in the United States. With over $4.5 […]
Are You Spending Too Much Time Gathering Data?
How much time is your company spending handling data? According to a survey of more than 800 data professionals by TMMData and the Digital Analytics Association, it’s probably a lot. The findings show that almost 40% of professionals spend at least 20 hours each week, accessing and preparing data before they reach the point of […]
How to Develop A Brand Personality
If you grew up rolling down your car window and asking your friend parked in the next spot, “Pardon me, would you have any Grey Poupon?” You may have been surprised to find it stacked on the grocery store shelf, like any old ordinary mustard.
5 Ways To Think About Content Marketing That Converts
You’ve probably heard that content marketing is a great tool for converting leads to sales, but you might be wondering why your strategy doesn’t seem to be yielding results. In fact, you’ve considered throwing out your whole approach and trying something new.
What Is Visual Identity And How Do I Create One?
You read in our recent blog about brand identity and how it is developed, and we know you want even more! This blog continues that topic, diving just a bit deeper into visual identity.
5 Steps To A Great Customer Experience
You might have heard customer experience and customer service used interchangeably, but they are distinctly different elements of your business and each needs its own approach. While customer service refers to a specific interaction or transaction, customer experience is broader. It encapsulates every way in which a customer interacts with your brand, from reading a […]
Why Videos Should Be Part Of Your Marketing Strategy And How to Get Started
More than 70% of customers say they would prefer to learn about a brand by watching a video, and following a purchase, 84% say it was watching a video that determined their buying decision.
Your Intro To Influencer Marketing
You’ve been thinking about trying influencer marketing as part of your broader strategy. Social media is flooded with influencers; how hard could it be?
