by Anees Mueller
April 16, 2024If you’re in the automotive space, it’s a good idea to keep one eye open on the global giant, AutoNation. They have had a ton of success for many years through great management and overall selling strategy. AutoNation has over 360 retail outlets and employs over 26,000 people in the United States. With over $4.5 billion in volume sales, they are the number one new and used car retailer in the U.S.
New Strategy in 2021
When embarking on 2021 they looking to up their game and decided to partner with DirectMail.io to use their Shadow PiXL product.
“Our Shadow PiXL has created a lot of interest in big companies like AutoNation over the past year,” says Shawn Burst, CEO of DirectMail.io. “With a lot of people shopping online, it makes since to have something to learn more about those visitors.”
What is a Shadow PiXL?
The Shadow PiXL is a snippet of code that is put on your website that is able to pull data from about 40% of anonymous website visitors. The data includes pages visited, reference page, mailing address, a verified email, and in many cases an opt-in mobile number. The data can either funnel into your company CRM, or you can build an automated, mail and email campaign with extreme personalization. Direct mail and emails typically get sent out within 24 hours.
Extreme Personalization
We’ve made it real easy to create the ultimate personalized message with the PiXL data. Because we know what pages the consumer visits, we can pre-customize mail templates with imagery and hooks specific to those pages. So for example, is a person is shopping for a specific vehicle, we will send them a mailer within 48 hours, personalized with their name and an exclusive offer on that vehicle.
Ultimate Partnership
DirectMail.io is extremely excited about working with AutoNation. “We’ve been working in the automotive space since we started this company in 2008,” says Shawn. “Having the opportunity to work with the best in the industry is humbling and exciting at the same time. We look forward to watching this campaign because we know it’s going to deliver a ton of additional revenue for them.”
Interested in your own PiXL?
If you’d like to learn more about easy it is to get started, costs on the program, or other solutions our platform might offer, schedule a quick call today.
