Building a brand identity doesn’t look all that different from building your personal identity. You probably have a certain style you wear, choosing a more conservative or daring approach to your clothing and hairstyle. Maybe you even have some signature phrases you say. You might tend to be sarcastic, contemplative or soft-spoken.
Tag Archives: brand awareness
Your Intro To Influencer Marketing
You’ve been thinking about trying influencer marketing as part of your broader strategy. Social media is flooded with influencers; how hard could it be?
How To Communicate Social Responsibility As A Brand
Sixty percent of American consumers say they believe it is important to make purchases from responsible brands. But when asked to name responsible brands, a tenth of respondents couldn’t name one.
What Message Is Your Logo Color Sending?
If you’re in the midst of a logo design, whether it’s a brand-new company or you’re ready for an update, you’re probably contemplating colors. It may be tempting to go with your favorite color combination because it feels good to your gut and you already know you like it. But there are messages that different […]
Can You Quantify The Value Of Marketing?
For every investment made at your company, there’s an expected return. But when it comes to some expenses, like marketing, it can be hard to put your finger on exactly how to quantify the important role that marketing plays.
How Do You Create A Brand?
A person that opens a successful new business may not realize that what they are really doing is building a successful brand. A brand is much bigger than your product or service; it can be best described as what the public perception is of your business.
How Does A Brand Recover From A Mistake?
After all the buzz surrounding the slap at The Oscars, it’s hard not to wonder: Can Will Smith ever come back from that?
Why Your Logo Matters
Whether you’re about to launch a new business or trying to rebrand an existing one, you’re probably spending time thinking about the kind of logo you would like to represent your brand.
What Are The Best Social Media Platforms To Reach Your Target Audience?
Over half the global population now uses social media, and they hang out there for an average of two hours and 27 minutes each day.
5 Reasons Why Your Business Would Benefit From Podcasting
Among the 51% of Americans that listen to podcasts, 21% listen to between four and five episodes every week. Only 3% of marketers create podcasts, and between them, they produce over 230 podcasts listed in the Apple Podcasts marketing category. What does this mean to you?
