If you grew up rolling down your car window and asking your friend parked in the next spot, “Pardon me, would you have any Grey Poupon?” You may have been surprised to find it stacked on the grocery store shelf, like any old ordinary mustard.
Tag Archives: authentic marketing
4 Tips For Getting Up To Speed With Social Media Marketing
It should go without saying that social media needs to be a part of your marketing strategy, but just in case, let’s just say it: social media should be a part of your marketing strategy.
How to NOT build the “trust” factor
What are some common mistakes businesses make when trying to build the “trust” factor? When trying to build a successful business, it is important to focus on creating relationships with customers that they will know, like, and trust. However, many businesses make mistakes along the way that can prevent them from achieving this goal. Some […]
Should Your Small Business Use TikTok?
TikTok may not be the first social media site you consider when trying to decide where to spend your marketing budget. You probably associate it with dance trends and quick pranks.
Why Your Logo Matters
Whether you’re about to launch a new business or trying to rebrand an existing one, you’re probably spending time thinking about the kind of logo you would like to represent your brand.
Marketing Tips I Learned At Halloween
Living and breathing the marketing world every day allows me to see everything in a different light, including Halloween. Seems like an odd take, but stick with me for a 2-minute read and you’ll understand how closely they are related. Besides…tis the season, so if you’re interested in a treat, keep reading. The following marketing […]
4 Lasting Marketing Insights From A Pandemic Year
When COVID-19 hit, companies scrambled to find a solid footing in a marketing crisis. Taglines suddenly seemed insensitive, and humorous ads that were hilarious two weeks before now hit the wrong note. Some companies simply went dark on their marketing out of fear of offending audiences, while others wondered if they could even count on […]
Preparing Your Marketing For The Future
As the dust settles on that first catastrophic round of the pandemic, it’s inevitable that businesses will take stock of why some companies struggled to stay afloat while others seemed to keep humming along.
