by Anees Mueller
January 4, 2023What are some common mistakes businesses make when trying to build the “trust” factor?
When trying to build a successful business, it is important to focus on creating relationships with customers that they will know, like, and trust. However, many businesses make mistakes along the way that can prevent them from achieving this goal. Some of the most common mistakes include:
Failing to properly communicate with customers
Customers should always be kept in the loop when it comes to changes or updates within your business. Furthermore, all communications should be clear, concise, and professional.
Not living up to promises
If you tell customers that you will provide a certain product or service by a certain date/time; then you need to deliver on those expectations. Failing to do so will damage your reputation and discourage people from doing business with you in the future.
Not being transparent
Tying into the previous point about communication; transparency is also key for building customer trust. It’s not complicated, let the customer know exactly what is happening, even if isn’t meeting the initial expectations.
Letting personal issues get in the way of work
This one may seem obvious but unfortunately, there have been countless examples where businesses have imploded because employees allowed their personal problems (e.g., the drama between co-workers) to interfere with work duties.
If you want to learn more about creating better customer relationships, watch the podcast “How to build the know, like, and trust factor” on YouTube. Be sure to also subscribe to our social networks and check out our podcast on your favorite channels.
