Direct Mail and SMS Integration

Easily add SMS to your direct mail campaign.

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One of the easiest ways to generate a better response on your direct mail campaign is to add a better response tool. Text messaging isn’t new, but it’s not going away. Mobile phones are the new normal of communication from peer to peer and even business to consumer. Today’s consumer prefers to communicate with businesses via text message as opposed to phone calls.

Why SMS?

SMS also has a 99% open rate, so once you have an opt-in consumer, you’re golden to communicate with them on a one-to-one basis. “That’s great and all, but how do I get my customer to give me their cell phone number and permission to text them?”

One way is to integrate text messaging into your direct mail response. Watch the video to see how easy it is for a consumer to engage with the business. As soon as the customer responds, you have their mobile number and permission to contact them because they initiated contact with you via SMS. Very simple.

Need more ways to engage?

This is just one of the ways our system adds powerful response tools to your direct mail. Read about the other 5 ways to allow customers to respond here.  If you’re looking for more ways to utilize SMS in your marketing campaigns, check out our SMS feature set here.

DirectMail.io is a marketing platform. We partner with agencies and printers throughout the US to create some of the most powerful and effective campaigns in several different industries. We will be launching a small business model in the near future. If you’re ready to take the next step, please visit our get started page and answer a few questions about your company.

We look forward to helping you grow your business through engagement marketing.

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