On June 25, 2020, the Federal Communications Commission (“FCC”) ruled that “peer-to-peer” texting systems are not automatic telephone dialing systems (“ATDS”) as that term is defined in the Telephone Consumer Protection Act (“TCPA”).
Tag Archives: Strategy
Three Ways COVID-19 Is Changing Car Sales
The Edmunds 2020 Automotive Industry Trends Report predicted a sixth straight year of sales over $17 million in the United States. Then came COVID-19, causing automobile manufacturing and car sales to come to a screeching halt. Several new realities immediately hit the automobile industry:
How Much Marketing Is Enough?
Ask any marketer, and they’ll tell you that they have no shortage of ideas for your brand. Creative brains are often spilling over with zany brainstorming that will ensure your brand is known.
How and Why You Should Invest in Marketing Now
It was almost instantaneous. In a matter of hours, your entire marketing campaign was all wrong for the moment. Every brand was in the same boat as everyone scrambled to stash marketing materials that seemed untimely in the face of COVID-19 and come out with messages that felt more appropriate for a pandemic.
5 Reasons You Need Landing Pages
Enticing visitors to your website isn’t enough. You need your website to work hard for you, greeting visitors with the information or motivation they need to move forward in their engagement in the buying cycle. Landing pages are the link between the ad that your visitor clicked on and entry into your website, fostering further […]
Social Media: Get the Most Power From Your Post
You know you need to invest in social media marketing, but how do you decide which platform, which format, and what content to use? Getting more familiar with your platforms and the types of factors you should keep in mind when posting is a good start. Take a look at these tips for creating a […]
How Much Should You Spend On Marketing?
When it comes to budgeting, marketing may top the list for the most difficult. How much should you spend? If you’re a bigger company, should you spend a higher percentage of your budget, or does it have more to do with the goals you’re trying to accomplish?
The One Thing Your Marketing Strategy Is Missing
Your presentation for the C-suite goes something like this: “Our leads are really up, and so are visitors to our website, so we can expect some promising growth in the next quarter.” When executives ask for details about where those leads are coming from, the tension is thick in the room. You don’t know, exactly. […]