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Tag Archives: Marketing
Seven Reasons You Should Invest In Direct Mail Marketing
Over 80% of marketers plan to maintain or increase their investment in direct marketing this year.
Feeling Skittish Planning Your 2021 Marketing Strategy?
Many of the best and brightest 2020 marketing plans were derailed by COVID-19, and companies were forced to pivot quickly. For some, that might have meant a bit more investment in digital marketing; for others, it was a complete shift to their business models.
What Do You Write About On Your Business Blog?
Anyone can create a blog, but how do you write one that engages your audience and increases leads and conversions?
Five Signs It’s Time to Outsource Your Marketing
Research from Statista shows that 41% of businesses do their own marketing. For these companies, there is often a disconnect between sales and marketing teams. For instance, they may have vastly different definitions for what constitutes a lead, or the sales team may report that the lead generating activities of the marketing department isn’t generating […]
What to Expect in Marketing Trends for the New Year
Nostalgia marketing increased by up to 88% in 2020. Whether it was M.C. Hammer providing the soundtrack to a Cheetos addict who conveniently couldn’t touch anything with his cheesy fingers or the Mountain Dew ad that made everyone remember the terror of The Shining, brands found that nostalgia sells. For the same reason everyone piled […]
Your COVID-Proof 2020 Holiday Marketing Guide
It’s no secret that COVID-19 has created a few changes in shopping habits this year. For instance, new research reveals that four out of ten shoppers report buying more items online. And that’s not the only change. What consumers are buying has also seen a shift, with KPMG reporting that industries like travel, hotels, and […]
Direct Mail Gets A Boost With Digital Marketing
Digital marketing has taken off, with social media and email newsletters allowing companies to make frequent and immediate contact with engaged audiences. Does that mean there’s no need to invest in direct mail?
What Makes Your Marketing Memorable?
It can be hard to pinpoint exactly what makes an ad or a piece of content memorable or what helps you stand out in a crowd. There’s generally some storytelling involved that makes an emotional connection, but there’s also often a certain something. It might be a clever twist, an especially chic look, or a […]
How COVID-19 Poked Holes in AI Technology
While people began using the phrase “the new normal” early on in the pandemic, those early months presented a struggle for those looking to find any kind of reliable pattern in people’s behaviors. Surges in unusual buying behaviors weren’t just occurring in a wave or two. When people could no longer find toilet paper and […]
