Among the 2,279 printing services across the United States, printing is down 5.5%. You might think this shrinkage in the market is simply printers losing ground to digital methods. When it comes to marketing, direct mail can’t compete with Facebook and email marketing, right?
Tag Archives: DirectMail.io
Five Marketing Channels That Stood Out In 2020…And How To Use Them In 2021
Marketing is forever adapting to new trends. It’s a handy trait when a year like 2020 comes along, requiring companies to shift their priorities and maybe even their business models. Now it’s time to shift again, to a marketing campaign that looks ahead, anticipating growth and opportunities. Given the seismic shifts of 2020, how do […]
What Questions Should You Be Asking Your Clients?
Creating an optimal client relationship comes down to a couple of simple things: understanding your client and what they want to achieve. Too many B2B marketers fall into the trap of telling clients what they need instead of listening.
Feeling Skittish Planning Your 2021 Marketing Strategy?
Many of the best and brightest 2020 marketing plans were derailed by COVID-19, and companies were forced to pivot quickly. For some, that might have meant a bit more investment in digital marketing; for others, it was a complete shift to their business models.
Five Signs It’s Time to Outsource Your Marketing
Research from Statista shows that 41% of businesses do their own marketing. For these companies, there is often a disconnect between sales and marketing teams. For instance, they may have vastly different definitions for what constitutes a lead, or the sales team may report that the lead generating activities of the marketing department isn’t generating […]
What to Expect in Marketing Trends for the New Year
Nostalgia marketing increased by up to 88% in 2020. Whether it was M.C. Hammer providing the soundtrack to a Cheetos addict who conveniently couldn’t touch anything with his cheesy fingers or the Mountain Dew ad that made everyone remember the terror of The Shining, brands found that nostalgia sells. For the same reason everyone piled […]
Four Ways Marketing is Changing in 2020
The smartphone is overtaking the television among young adults, with smartphone use outpacing TV by about four hours per week.
Direct Mail Gets A Boost With Digital Marketing
Digital marketing has taken off, with social media and email newsletters allowing companies to make frequent and immediate contact with engaged audiences. Does that mean there’s no need to invest in direct mail?
What Makes Your Marketing Memorable?
It can be hard to pinpoint exactly what makes an ad or a piece of content memorable or what helps you stand out in a crowd. There’s generally some storytelling involved that makes an emotional connection, but there’s also often a certain something. It might be a clever twist, an especially chic look, or a […]
6 Parts Of A Solid Marketing Strategy
It’s easy to be tricked into thinking that marketing is only a creative, artistic endeavor. Conversations around design and color schemes often camouflage other key parts of marketing, which is rooted in not only creative ideas, but also the data and metrics that help direct the path of artistry.
