Marketing is forever adapting to new trends. It’s a handy trait when a year like 2020 comes along, requiring companies to shift their priorities and maybe even their business models. Now it’s time to shift again, to a marketing campaign that looks ahead, anticipating growth and opportunities. Given the seismic shifts of 2020, how do […]
Tag Archives: Strategy
Could Social Media Censorship Affect Your Marketing?
In recent weeks many social media sites including, Facebook, YouTube, and Twitter moved to put a ban on President Donald Trump’s accounts. Citing concern that his posts encouraged the attack on the Capitol, these sites took unprecedented measures to limit the influence any one individual could have on their platforms.
Feeling Skittish Planning Your 2021 Marketing Strategy?
Many of the best and brightest 2020 marketing plans were derailed by COVID-19, and companies were forced to pivot quickly. For some, that might have meant a bit more investment in digital marketing; for others, it was a complete shift to their business models.
What Do You Write About On Your Business Blog?
Anyone can create a blog, but how do you write one that engages your audience and increases leads and conversions?
Five Signs It’s Time to Outsource Your Marketing
Research from Statista shows that 41% of businesses do their own marketing. For these companies, there is often a disconnect between sales and marketing teams. For instance, they may have vastly different definitions for what constitutes a lead, or the sales team may report that the lead generating activities of the marketing department isn’t generating […]
What to Expect in Marketing Trends for the New Year
Nostalgia marketing increased by up to 88% in 2020. Whether it was M.C. Hammer providing the soundtrack to a Cheetos addict who conveniently couldn’t touch anything with his cheesy fingers or the Mountain Dew ad that made everyone remember the terror of The Shining, brands found that nostalgia sells. For the same reason everyone piled […]
Your COVID-Proof 2020 Holiday Marketing Guide
It’s no secret that COVID-19 has created a few changes in shopping habits this year. For instance, new research reveals that four out of ten shoppers report buying more items online. And that’s not the only change. What consumers are buying has also seen a shift, with KPMG reporting that industries like travel, hotels, and […]
6 Parts Of A Solid Marketing Strategy
It’s easy to be tricked into thinking that marketing is only a creative, artistic endeavor. Conversations around design and color schemes often camouflage other key parts of marketing, which is rooted in not only creative ideas, but also the data and metrics that help direct the path of artistry.
6 Steps to Election-Proof Your Sales in 2020
Marketing during an election can be a turbulent endeavor, forcing you to find new ways to be heard between all the political ads, mudslinging, and a unique added challenge this year: news of the pandemic.
When Is The Best Time To Offer A Promotion?
I’m sure you’ve heard the saying, “Timing is Everything.” This is never more prevalent than when launching a promotion. So before you jump out and launch your big promotion, check-out these helpful tips to optimize the timeliness of your promotion.
