It’s easy to be tricked into thinking that marketing is only a creative, artistic endeavor. Conversations around design and color schemes often camouflage other key parts of marketing, which is rooted in not only creative ideas, but also the data and metrics that help direct the path of artistry.
Tag Archives: Marketing
6 Steps to Election-Proof Your Sales in 2020
Marketing during an election can be a turbulent endeavor, forcing you to find new ways to be heard between all the political ads, mudslinging, and a unique added challenge this year: news of the pandemic.
Thriving During a Recession
Few words make a business owner’s blood run cold like “recession.” When it comes to a recession, there’s little you can do. You cut your costs where possible, and hope to ride out the storm.
How To Get The Most From Your Marketing Team
Your marketing team: they’re dynamic, they’re creative, and if left to their own devices, they might spend an entire meeting completely off-topic and instead, debating the best coffee shop in town.
Why You Need Both Lead Generation and Brand Awareness For Marketing Success
Lead generation is the darling of the ROI crowd. It’s easy to quantify in a board room. It’s based on data, and direct lines can be drawn between leads and conversions. But it’s not enough. Lead generation needs a partner, and that partner is brand awareness.
Mail Goes Digital: The Benefits of Informed Delivery
You may have heard of informed delivery, the service offered through the United States Postal Service that allows subscribers to view a digital copy of their mail. It’s a service that has no impact on the mail processing service, but gives customers a preview of what they can expect in their mailbox later that day.
Multichannel Versus Omnichannel Marketing
You may have heard multichannel and omnichannel marketing used interchangeably, and you may have even used the terms that way yourself. As you begin to lay out your plans for a strategy in 2021, it’s a good time to learn the difference and what you can expect to gain with each option.
6 Surprising Ways to Increase Customer Retention
Every company is looking for ways to make connections with customers. There are key strategies, such as personalizing your message to small segments of your audiences and looking for ways to add value.
Top Three Challenges for Commercial Printers
Digital marketing is enjoying explosive growth with social media and email marketing offering marketing channels that require little equipment or investment. Marketers can be fooled into thinking that direct mail is dead and that digital marketing offers a low-cost silver bullet.
7 Tips To Make Your Email Marketing Impactful
How to make a bigger impact with your email marketing. With 91% of consumers opening their email on a daily basis, email marketing is still one of the most effective ways to stay in touch with your targeted audience. Emails allow you to stay at the forefront of consumers’ minds when they decide to make […]
