You’ve washed the windows and wiped down baseboards. You’ve even pulled out the fridge and cleaned the coils. But spring cleaning can never be complete without doing a bit of cleanup around your marketing strategy.
Tag Archives: Data
3 Technologies To Love This Valentine’s Day
As a company, you always have to consider how to use your budget to innovate your marketing. Still, there are so many technologies currently emerging that it may be challenging to decide how to prioritize investments. Here are three emerging technologies that are offering companies the opportunity to do more than simply improve processes. You […]
When “Good” Marketing Fails
You’re investing in digital marketing, engaging with your target market via emails and even recording a few videos. You’re doing everything right…right? You can do “good” marketing and still be in a bit of an illusion if you’re not calculating a few key metrics.
Overcome The Fog Of Marketing Math: Calculating Your ROI
Anyone who has ever stood before a group, trying to defend a budget item, knows how important return on investment (ROI) is to that discussion. But what happens when your ROI is a bit shrouded in a cloud of mystery?
5 Ways to Turn Leads Into Customers
You’ve developed some ambitious and exciting growth objectives for the year, but what are the steps to get there? A strong lead list can look promising, but time alone won’t deliver the kinds of conversions you need to make your goals.
Why Existing Customers Are Worth More Of Your Time
Companies love to celebrate new business. They give sales awards for volume, the number of accounts added, and conversion rates. But there are a lot of reasons why your company should shift some of your focus to retaining customers. Take a look at some compelling statistics:
4 Lasting Marketing Insights From A Pandemic Year
When COVID-19 hit, companies scrambled to find a solid footing in a marketing crisis. Taglines suddenly seemed insensitive, and humorous ads that were hilarious two weeks before now hit the wrong note. Some companies simply went dark on their marketing out of fear of offending audiences, while others wondered if they could even count on […]
Preparing Your Marketing For The Future
As the dust settles on that first catastrophic round of the pandemic, it’s inevitable that businesses will take stock of why some companies struggled to stay afloat while others seemed to keep humming along.
Will Apple’s Opt-Out Privacy Policy Hurt Small Businesses?
Apple’s Tim Cook and Facebook’s Mark Zuckerburg have had horns locked for months. It’s all over a new policy introduced by Apple to give users an opt-out for data collection on apps.
If You Give A Website A Cookie
If you have kids of a certain age, you’ve likely encountered the book If You Give a Mouse a Cookie, where you learn that a mouse wanting a cookie never stops at the receipt of a cookie. Like any of us, the mouse always wants more.
