After all the buzz surrounding the slap at The Oscars, it’s hard not to wonder: Can Will Smith ever come back from that?
How Does A Brand Recover From A Mistake?

After all the buzz surrounding the slap at The Oscars, it’s hard not to wonder: Can Will Smith ever come back from that?
Marketing in the 21st century relies heavily on solid data. From email marketing to social media, your ability to reach your audience is guided by reliable, clean data. That’s why spring cleaning of your marketing strategy should include your customer relationship management (CRM) solution.
You’ve heard the old customer service adage that a complaint is a gift. When a customer is angry, you look for ways to solve their problem and prevent it from happening to other customers.
Over half the global population now uses social media, and they hang out there for an average of two hours and 27 minutes each day.
Is there a magic number for how often you should post on social media?
As a company, you always have to consider how to use your budget to innovate your marketing. Still, there are so many technologies currently emerging that it may be challenging to decide how to prioritize investments. Here are three emerging technologies that are offering companies the opportunity to do more than simply improve processes. You […]
When COVID-19 hit, companies scrambled to find a solid footing in a marketing crisis. Taglines suddenly seemed insensitive, and humorous ads that were hilarious two weeks before now hit the wrong note. Some companies simply went dark on their marketing out of fear of offending audiences, while others wondered if they could even count on […]
Among the 51% of Americans that listen to podcasts, 21% listen to between four and five episodes every week. Only 3% of marketers create podcasts, and between them, they produce over 230 podcasts listed in the Apple Podcasts marketing category. What does this mean to you?
Launching a podcast can be a fun way to connect with your audiences. But so many podcasts crash and burn after only a few episodes that it’s worth considering where these short-lived shows went wrong. For starters, here are a few ideas for getting your podcast launched on the right foundation:
There are currently over 850,000 podcasts streaming. Should you be making it 850,001?