Nostalgia marketing increased by up to 88% in 2020. Whether it was M.C. Hammer providing the soundtrack to a Cheetos addict who conveniently couldn’t touch anything with his cheesy fingers or the Mountain Dew ad that made everyone remember the terror of The Shining, brands found that nostalgia sells. For the same reason everyone piled […]
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Four Ways Marketing is Changing in 2020
The smartphone is overtaking the television among young adults, with smartphone use outpacing TV by about four hours per week.
Your COVID-Proof 2020 Holiday Marketing Guide
It’s no secret that COVID-19 has created a few changes in shopping habits this year. For instance, new research reveals that four out of ten shoppers report buying more items online. And that’s not the only change. What consumers are buying has also seen a shift, with KPMG reporting that industries like travel, hotels, and […]
Direct Mail Gets A Boost With Digital Marketing
Digital marketing has taken off, with social media and email newsletters allowing companies to make frequent and immediate contact with engaged audiences. Does that mean there’s no need to invest in direct mail?
What Makes Your Marketing Memorable?
It can be hard to pinpoint exactly what makes an ad or a piece of content memorable or what helps you stand out in a crowd. There’s generally some storytelling involved that makes an emotional connection, but there’s also often a certain something. It might be a clever twist, an especially chic look, or a […]
How COVID-19 Poked Holes in AI Technology
While people began using the phrase “the new normal” early on in the pandemic, those early months presented a struggle for those looking to find any kind of reliable pattern in people’s behaviors. Surges in unusual buying behaviors weren’t just occurring in a wave or two. When people could no longer find toilet paper and […]
6 Parts Of A Solid Marketing Strategy
It’s easy to be tricked into thinking that marketing is only a creative, artistic endeavor. Conversations around design and color schemes often camouflage other key parts of marketing, which is rooted in not only creative ideas, but also the data and metrics that help direct the path of artistry.
6 Steps to Election-Proof Your Sales in 2020
Marketing during an election can be a turbulent endeavor, forcing you to find new ways to be heard between all the political ads, mudslinging, and a unique added challenge this year: news of the pandemic.
Thriving During a Recession
Few words make a business owner’s blood run cold like “recession.” When it comes to a recession, there’s little you can do. You cut your costs where possible, and hope to ride out the storm.
How To Get The Most From Your Marketing Team
Your marketing team: they’re dynamic, they’re creative, and if left to their own devices, they might spend an entire meeting completely off-topic and instead, debating the best coffee shop in town.
