TikTok may not be the first social media site you consider when trying to decide where to spend your marketing budget. You probably associate it with dance trends and quick pranks.
Tag Archives: Marketing
How OTT And CTV Are Shaping Marketing
Like smartphones and social media, text messaging and FaceTime it’s hard to remember a world that didn’t include YouTube.
8 Ways To Keep Your Emails From Ending Up In The Trash
Email is one of the best ways to connect with your audience. It’s easy to personalize, there are no character limits and you can easily track which emails are most successful. It’s a great way to tell your customers about a special promotion or announce a new product line.
What Is Geotargeting And Can You Use It?
You may have heard of geotargeting. It’s a hot topic, most recently connected with deciphering how fraudulent voting could be used to steal an election. If you can track cell phone locations, you can determine more about the patterns of people’s behavior.
A Primer On Amazon Prime Day
When a retailer is big enough to create its own holiday, it has a ripple effect.
Can Branding Make Pizza Taste Different?
Recently, a woman with a “shop local” mindset ordered a pizza from what she believed was a Philadelphia-based shop. Pasqually’s Pizza didn’t just sound good; it came with the satisfaction of boosting the business of a neighbor.
How Do You Create A Brand?
A person that opens a successful new business may not realize that what they are really doing is building a successful brand. A brand is much bigger than your product or service; it can be best described as what the public perception is of your business.
What Should Be The Focus Of Your Automotive Marketing in 2022?
On average, 4.2 websites are visited by customers before making a purchase.
Building Relationships Is Central To Marketing Success For Restaurants In 2022
Digital sales are expected to make up 30% of all sales in restaurants by 2025. And restaurants are changing how they reach customers in response.
Now Is A Good Time Not To Cut Your Marketing Budget
You’ve heard the predictions: inflation and rising interest rates are cooking up a stout recession. While everyone attempts to read the signs and assess what’s coming, there’s a bigger reason to think a recession might be in the near future. The economy is cyclical. There’s always a recession coming.
