You’ve probably noticed the headlines; a recession may be a near-future reality. Does that mean you should put the brakes on your marketing budget? Probably not, but just in case you find that you need to tighten things up a bit, here are seven budget-friendly ideas that help you expand market share while reducing spending.
Tag Archives: Marketing
How Does A Brand Recover From A Mistake?
After all the buzz surrounding the slap at The Oscars, it’s hard not to wonder: Can Will Smith ever come back from that?
Is A Little More Spring Cleaning Needed?
Marketing in the 21st century relies heavily on solid data. From email marketing to social media, your ability to reach your audience is guided by reliable, clean data. That’s why spring cleaning of your marketing strategy should include your customer relationship management (CRM) solution.
Spring Cleaning For Your Marketing Strategy
You’ve washed the windows and wiped down baseboards. You’ve even pulled out the fridge and cleaned the coils. But spring cleaning can never be complete without doing a bit of cleanup around your marketing strategy.
Why Your Logo Matters
Whether you’re about to launch a new business or trying to rebrand an existing one, you’re probably spending time thinking about the kind of logo you would like to represent your brand.
Why An Annoyed Customer May Be Exactly What You Need
You’ve heard the old customer service adage that a complaint is a gift. When a customer is angry, you look for ways to solve their problem and prevent it from happening to other customers.
What Are The Best Social Media Platforms To Reach Your Target Audience?
Over half the global population now uses social media, and they hang out there for an average of two hours and 27 minutes each day.
How Often Should You Post On Social Media?
Is there a magic number for how often you should post on social media?
3 Technologies To Love This Valentine’s Day
As a company, you always have to consider how to use your budget to innovate your marketing. Still, there are so many technologies currently emerging that it may be challenging to decide how to prioritize investments. Here are three emerging technologies that are offering companies the opportunity to do more than simply improve processes. You […]
Which Marketing Channels Are Most Powerful In 2022?
You’re producing valuable content that offers insights and how-to’s to your audiences, but just as important is your distribution plan. How will you connect with potential customers?