If you’re in the midst of a logo design, whether it’s a brand-new company or you’re ready for an update, you’re probably contemplating colors. It may be tempting to go with your favorite color combination because it feels good to your gut and you already know you like it. But there are messages that different […]
Tag Archives: Marketing
Surprising Places To Find Ideas For Your Content
It’s common for a content marketing strategy to take off with a lot of momentum, only to quickly fizzle after just a few months. It happens because teams start to sputter and then give up as their list of ideas grows thin. Are you afraid of repetition or becoming a bore?
Facebook Is Now Meta: Will This Affect Your Small Business Marketing Plan?
It has been a little over a year since Facebook changed its name to Meta in late October 2021. With this change, the company announced its intention to pursue broader technological opportunities. Largely focused on the future of a metaverse, the name change created a stir in the news.
6 Marketing Predictions For 2023
If your marketing strategy has been gathering dust on a shelf, it’s time to brush it off and do a little updating. A great marketing strategy is always being refined to keep up with the latest trends, and with 2023 right around the corner, it’s a great time to make some changes.
Why It’s Good To Go Back To The Basics
Day after day, you are plugging away at your business and with marketing. You create your monthly newsletters, you post consistently on social media and you prioritize producing a quality blog.
5 Ways Surveys Fuel Lead Generation
Lead generation is a critical part of every business, but it can also be time-consuming and labor-intensive. Have you considered using surveys as a part of your lead generation strategy to gather critical data faster? Surveys provide a way for you to generate new leads and gain valuable insights into audience preferences all in one […]
Like A Spy: New Technology To Target Smarter
You’ve heard that there are accusations from President Donald Trump and his allies about fraudulent voting, that the Democrats stole the election from the Republicans. But you may not know the technology behind the accusations.
The Psychology of Coupon Marketing Still Relevant Today
This whitepaper written in 2009 regarding the consumer psychology behind coupon redemption has stood the test of time, still showing relevance today, and well into the future.
4 Valuable Lessons From Shark Tank
Do you love watching Shark Tank? The innovative ideas entrepreneurs present and the sharks drilling presenters with questions are entertaining. Shark Tank is a fun show for a lot of reasons, but if you’re paying attention, it’s also providing you with some valuable marketing nuggets. Here are four marketing lessons you can learn from Shark […]
Can You Quantify The Value Of Marketing?
For every investment made at your company, there’s an expected return. But when it comes to some expenses, like marketing, it can be hard to put your finger on exactly how to quantify the important role that marketing plays.
