Nurturing leads through to a conversion is an important part of meeting your revenue goals. But teams have a tendency to focus on the hottest, most likely to convert leads, and you may have dozens of slightly warm leads being forgotten.
Tag Archives: DirectMail.io
5 Ways to Turn Leads Into Customers
You’ve developed some ambitious and exciting growth objectives for the year, but what are the steps to get there? A strong lead list can look promising, but time alone won’t deliver the kinds of conversions you need to make your goals.
Why Existing Customers Are Worth More Of Your Time
Companies love to celebrate new business. They give sales awards for volume, the number of accounts added, and conversion rates. But there are a lot of reasons why your company should shift some of your focus to retaining customers. Take a look at some compelling statistics:
4 Lasting Marketing Insights From A Pandemic Year
When COVID-19 hit, companies scrambled to find a solid footing in a marketing crisis. Taglines suddenly seemed insensitive, and humorous ads that were hilarious two weeks before now hit the wrong note. Some companies simply went dark on their marketing out of fear of offending audiences, while others wondered if they could even count on […]
Preparing Your Marketing For The Future
As the dust settles on that first catastrophic round of the pandemic, it’s inevitable that businesses will take stock of why some companies struggled to stay afloat while others seemed to keep humming along.
5 Reasons Why Your Business Would Benefit From Podcasting
Among the 51% of Americans that listen to podcasts, 21% listen to between four and five episodes every week. Only 3% of marketers create podcasts, and between them, they produce over 230 podcasts listed in the Apple Podcasts marketing category. What does this mean to you?
3 Reasons A Podcast Could Be A Valuable Part Of Your Strategy
There are currently over 850,000 podcasts streaming. Should you be making it 850,001?
Are You Ready To Get Your Video Out To Consumers?
You’ve taken a dive into video marketing, and you have a solid segment that is the best of video: it’s authentic, it’s brand-consistent, and it has clearly defined goals. Best of all, it’s kind of charming. Funny, even.
Video Marketing Is More Important Than Ever for Your Brand
There are so many things to love about video marketing: it’s easy to share, it gives you an opportunity to really showcase your brand personality in an authentic way and it can be an effective way to increase conversions.
7 Benefits of Email Automation Workflows
A lot of marketing takes time: coming up with creative strategies, developing content, and digging deep to understand those audiences. And that time is well-spent.
