This whitepaper written in 2009 regarding the consumer psychology behind coupon redemption has stood the test of time, still showing relevance today, and well into the future.
Tag Archives: DirectMail.io
Can You Quantify The Value Of Marketing?
For every investment made at your company, there’s an expected return. But when it comes to some expenses, like marketing, it can be hard to put your finger on exactly how to quantify the important role that marketing plays.
8 Ways To Keep Your Emails From Ending Up In The Trash
Email is one of the best ways to connect with your audience. It’s easy to personalize, there are no character limits and you can easily track which emails are most successful. It’s a great way to tell your customers about a special promotion or announce a new product line.
What Is Geotargeting And Can You Use It?
You may have heard of geotargeting. It’s a hot topic, most recently connected with deciphering how fraudulent voting could be used to steal an election. If you can track cell phone locations, you can determine more about the patterns of people’s behavior.
Can Branding Make Pizza Taste Different?
Recently, a woman with a “shop local” mindset ordered a pizza from what she believed was a Philadelphia-based shop. Pasqually’s Pizza didn’t just sound good; it came with the satisfaction of boosting the business of a neighbor.
DirectMail.io Receives Prestigious Award From United States Postal Service
DirectMail.io was selected as a recipient of the Mailing & Digital Innovation Award for the Southern Area. This achievement is a special recognition by the United States Postal Service that highlights the role of DirectMail.io in driving mail technology forward through a pioneering approach to mail and marketing solutions. The celebration of this achievement took […]
What Should Be The Focus Of Your Automotive Marketing in 2022?
On average, 4.2 websites are visited by customers before making a purchase.
Now Is A Good Time Not To Cut Your Marketing Budget
You’ve heard the predictions: inflation and rising interest rates are cooking up a stout recession. While everyone attempts to read the signs and assess what’s coming, there’s a bigger reason to think a recession might be in the near future. The economy is cyclical. There’s always a recession coming.
Is A Little More Spring Cleaning Needed?
Marketing in the 21st century relies heavily on solid data. From email marketing to social media, your ability to reach your audience is guided by reliable, clean data. That’s why spring cleaning of your marketing strategy should include your customer relationship management (CRM) solution.
Why Your Logo Matters
Whether you’re about to launch a new business or trying to rebrand an existing one, you’re probably spending time thinking about the kind of logo you would like to represent your brand.
