Sixty percent of American consumers say they believe it is important to make purchases from responsible brands. But when asked to name responsible brands, a tenth of respondents couldn’t name one.
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4 Tips For Getting Up To Speed With Social Media Marketing
It should go without saying that social media needs to be a part of your marketing strategy, but just in case, let’s just say it: social media should be a part of your marketing strategy.
Hate writing content? What about a content generator?
You know the value of content marketing: it helps build your reputation for expertise, engages your audience, improves your search engine optimization (SEO) and gives you something to talk about on social media. Despite all these benefits, writing content often tends to fall to the bottom of the to-do list.
Will You Be Ready When TikTok Overtakes Facebook?
It’s far from being the first social media platform, and it certainly won’t be the last, but there’s something about TikTok that delivers some of the best features of the social experience. From short-format videos to the seemingly agreed-upon decision not to take anything too seriously, it allows humor, creativity and a lot of fun.
Let’s Talk About Seasonal Marketing
In order to successfully engage in seasonal marketing, you have to begin with accurate data. Seasonal marketing doesn’t have to revolve around Christmas; choose a holiday that fits your brand.
Does The Placebo Effect Work In Marketing?
Everyone prefers to think of themselves as a savvy shopper, that most of the time they are getting the better end of any deal.
These Companies Might Say A Recession Is The Perfect Time To Start A Business
Whether it’s the unsettling sight of seeing your IRA plummet or the near-constant buzz from pundits predicting economic catastrophes, or the simple fact that you may be pinching pennies to afford staples like produce and milk, the signs are pretty clear: a recession is likely imminent, if we aren’t officially there already.
What Message Is Your Logo Color Sending?
If you’re in the midst of a logo design, whether it’s a brand-new company or you’re ready for an update, you’re probably contemplating colors. It may be tempting to go with your favorite color combination because it feels good to your gut and you already know you like it. But there are messages that different […]
Facebook Is Now Meta: Will This Affect Your Small Business Marketing Plan?
It has been a little over a year since Facebook changed its name to Meta in late October 2021. With this change, the company announced its intention to pursue broader technological opportunities. Largely focused on the future of a metaverse, the name change created a stir in the news.
6 Marketing Predictions For 2023
If your marketing strategy has been gathering dust on a shelf, it’s time to brush it off and do a little updating. A great marketing strategy is always being refined to keep up with the latest trends, and with 2023 right around the corner, it’s a great time to make some changes.
