Lead generation is the darling of the ROI crowd. It’s easy to quantify in a board room. It’s based on data, and direct lines can be drawn between leads and conversions. But it’s not enough. Lead generation needs a partner, and that partner is brand awareness.
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Mail Goes Digital: The Benefits of Informed Delivery
You may have heard of informed delivery, the service offered through the United States Postal Service that allows subscribers to view a digital copy of their mail. It’s a service that has no impact on the mail processing service, but gives customers a preview of what they can expect in their mailbox later that day.
Multichannel Versus Omnichannel Marketing
You may have heard multichannel and omnichannel marketing used interchangeably, and you may have even used the terms that way yourself. As you begin to lay out your plans for a strategy in 2021, it’s a good time to learn the difference and what you can expect to gain with each option.
6 Surprising Ways to Increase Customer Retention
Every company is looking for ways to make connections with customers. There are key strategies, such as personalizing your message to small segments of your audiences and looking for ways to add value.
Top Three Challenges for Commercial Printers
Digital marketing is enjoying explosive growth with social media and email marketing offering marketing channels that require little equipment or investment. Marketers can be fooled into thinking that direct mail is dead and that digital marketing offers a low-cost silver bullet.
7 Tips To Make Your Email Marketing Impactful
How to make a bigger impact with your email marketing. With 91% of consumers opening their email on a daily basis, email marketing is still one of the most effective ways to stay in touch with your targeted audience. Emails allow you to stay at the forefront of consumers’ minds when they decide to make […]
The Untapped Power Of SMS Marketing
It’s not your imagination. Americans love their phones. And they check them an average of 47 times a day.
Why Some Companies Favor SMS Marketing Over Social Media
The question of how your social media content gets seen has always held an element of the unknown. Some might say even a bit of mystery. You’ve heard that there are complex algorithms that determine how your content is displayed, but accessing or disentangling them may leave you even more puzzled.
When Is The Best Time To Offer A Promotion?
I’m sure you’ve heard the saying, “Timing is Everything.” This is never more prevalent than when launching a promotion. So before you jump out and launch your big promotion, check-out these helpful tips to optimize the timeliness of your promotion.
Direct Mail and SMS Integration
Easily add SMS to your direct mail campaign. {% video_player “embed_player” overrideable=False, type=’scriptV4′, hide_playlist=True, viral_sharing=False, embed_button=False, autoplay=False, hidden_controls=False, loop=False, muted=False, width=’1920′, height=’1080′, player_id=’32591209664′, style=” %} One of the easiest ways to generate a better response on your direct mail campaign is to add a better response tool. Text messaging isn’t new, but it’s not going […]
