Over half the global population now uses social media, and they hang out there for an average of two hours and 27 minutes each day.
Tag Archives: social media marketing
How Often Should You Post On Social Media?
Is there a magic number for how often you should post on social media?
Which Marketing Channels Are Most Powerful In 2022?
You’re producing valuable content that offers insights and how-to’s to your audiences, but just as important is your distribution plan. How will you connect with potential customers?
Overcome The Fog Of Marketing Math: Calculating Your ROI
Anyone who has ever stood before a group, trying to defend a budget item, knows how important return on investment (ROI) is to that discussion. But what happens when your ROI is a bit shrouded in a cloud of mystery?
What Your Business Gained During The Facebook And Instagram Outage
When Facebook and Instagram inexplicably stopped working across the globe on Monday, October 4, casual users were forced to find other entertainment. But for business owners that rely on E-commerce features to connect with customers and accept orders and payments, those hours were long and costly.
4 Lasting Marketing Insights From A Pandemic Year
When COVID-19 hit, companies scrambled to find a solid footing in a marketing crisis. Taglines suddenly seemed insensitive, and humorous ads that were hilarious two weeks before now hit the wrong note. Some companies simply went dark on their marketing out of fear of offending audiences, while others wondered if they could even count on […]
Five Marketing Channels That Stood Out In 2020…And How To Use Them In 2021
Marketing is forever adapting to new trends. It’s a handy trait when a year like 2020 comes along, requiring companies to shift their priorities and maybe even their business models. Now it’s time to shift again, to a marketing campaign that looks ahead, anticipating growth and opportunities. Given the seismic shifts of 2020, how do […]
Could Social Media Censorship Affect Your Marketing?
In recent weeks many social media sites including, Facebook, YouTube, and Twitter moved to put a ban on President Donald Trump’s accounts. Citing concern that his posts encouraged the attack on the Capitol, these sites took unprecedented measures to limit the influence any one individual could have on their platforms.
What to Expect in Marketing Trends for the New Year
Nostalgia marketing increased by up to 88% in 2020. Whether it was M.C. Hammer providing the soundtrack to a Cheetos addict who conveniently couldn’t touch anything with his cheesy fingers or the Mountain Dew ad that made everyone remember the terror of The Shining, brands found that nostalgia sells. For the same reason everyone piled […]
Four Ways Marketing is Changing in 2020
The smartphone is overtaking the television among young adults, with smartphone use outpacing TV by about four hours per week.
