Anyone who has ever stood before a group, trying to defend a budget item, knows how important return on investment (ROI) is to that discussion. But what happens when your ROI is a bit shrouded in a cloud of mystery?
Tag Archives: Marketing
Why Marcus Asked Us To Be On The Profit
I remember the day like it was yesterday. Shawn Burst (CEO of DirectMail.io) called me to tell me that Marcus just asked us to be on The Profit. Marcus believed we could help one of the businesses that he was currently working with. Two weeks later, he flew us up to New Jersey to shoot […]
The Birth Of Modern Marketing
You might feel so flooded with marketing messages that it seems almost impossible to imagine a world before marketing existed. What would it be like to browse the shelves of the grocery store without recognizable logos, promises on cereal boxes and labels highlighting “no sugar added,” “now with more honey,” or “four out of five […]
What Your Business Gained During The Facebook And Instagram Outage
When Facebook and Instagram inexplicably stopped working across the globe on Monday, October 4, casual users were forced to find other entertainment. But for business owners that rely on E-commerce features to connect with customers and accept orders and payments, those hours were long and costly.
Why Existing Customers Are Worth More Of Your Time
Companies love to celebrate new business. They give sales awards for volume, the number of accounts added, and conversion rates. But there are a lot of reasons why your company should shift some of your focus to retaining customers. Take a look at some compelling statistics:
4 Lasting Marketing Insights From A Pandemic Year
When COVID-19 hit, companies scrambled to find a solid footing in a marketing crisis. Taglines suddenly seemed insensitive, and humorous ads that were hilarious two weeks before now hit the wrong note. Some companies simply went dark on their marketing out of fear of offending audiences, while others wondered if they could even count on […]
Preparing Your Marketing For The Future
As the dust settles on that first catastrophic round of the pandemic, it’s inevitable that businesses will take stock of why some companies struggled to stay afloat while others seemed to keep humming along.
5 Reasons Why Your Business Would Benefit From Podcasting
Among the 51% of Americans that listen to podcasts, 21% listen to between four and five episodes every week. Only 3% of marketers create podcasts, and between them, they produce over 230 podcasts listed in the Apple Podcasts marketing category. What does this mean to you?
6 Tips For Launching A Successful Podcast
Launching a podcast can be a fun way to connect with your audiences. But so many podcasts crash and burn after only a few episodes that it’s worth considering where these short-lived shows went wrong. For starters, here are a few ideas for getting your podcast launched on the right foundation:
3 Reasons A Podcast Could Be A Valuable Part Of Your Strategy
There are currently over 850,000 podcasts streaming. Should you be making it 850,001?