You’ve been thinking about trying influencer marketing as part of your broader strategy. Social media is flooded with influencers; how hard could it be?
Tag Archives: Marketing
How To Communicate Social Responsibility As A Brand
Sixty percent of American consumers say they believe it is important to make purchases from responsible brands. But when asked to name responsible brands, a tenth of respondents couldn’t name one.
4 Tips For Getting Up To Speed With Social Media Marketing
It should go without saying that social media needs to be a part of your marketing strategy, but just in case, let’s just say it: social media should be a part of your marketing strategy.
Hate writing content? What about a content generator?
You know the value of content marketing: it helps build your reputation for expertise, engages your audience, improves your search engine optimization (SEO) and gives you something to talk about on social media. Despite all these benefits, writing content often tends to fall to the bottom of the to-do list.
5 Reasons Video Marketing Is More Important Than Ever
Most people don’t want to admit to binge-watching YouTube, or that they spent more time scrolling on their phones in the last day than they spent reading in the past month. But numbers don’t lie; someone is watching all that content. And if you haven’t jumped into video marketing, you’re missing out on all that […]
Will You Be Ready When TikTok Overtakes Facebook?
It’s far from being the first social media platform, and it certainly won’t be the last, but there’s something about TikTok that delivers some of the best features of the social experience. From short-format videos to the seemingly agreed-upon decision not to take anything too seriously, it allows humor, creativity and a lot of fun.
How to NOT build the “trust” factor
What are some common mistakes businesses make when trying to build the “trust” factor? When trying to build a successful business, it is important to focus on creating relationships with customers that they will know, like, and trust. However, many businesses make mistakes along the way that can prevent them from achieving this goal. Some […]
Let’s Talk About Seasonal Marketing
In order to successfully engage in seasonal marketing, you have to begin with accurate data. Seasonal marketing doesn’t have to revolve around Christmas; choose a holiday that fits your brand.
Does The Placebo Effect Work In Marketing?
Everyone prefers to think of themselves as a savvy shopper, that most of the time they are getting the better end of any deal.
These Companies Might Say A Recession Is The Perfect Time To Start A Business
Whether it’s the unsettling sight of seeing your IRA plummet or the near-constant buzz from pundits predicting economic catastrophes, or the simple fact that you may be pinching pennies to afford staples like produce and milk, the signs are pretty clear: a recession is likely imminent, if we aren’t officially there already.
