A person that opens a successful new business may not realize that what they are really doing is building a successful brand. A brand is much bigger than your product or service; it can be best described as what the public perception is of your business.
Tag Archives: consumer
Building Relationships Is Central To Marketing Success For Restaurants In 2022
Digital sales are expected to make up 30% of all sales in restaurants by 2025. And restaurants are changing how they reach customers in response.
How Does A Brand Recover From A Mistake?
After all the buzz surrounding the slap at The Oscars, it’s hard not to wonder: Can Will Smith ever come back from that?
5 Ways to Turn Leads Into Customers
You’ve developed some ambitious and exciting growth objectives for the year, but what are the steps to get there? A strong lead list can look promising, but time alone won’t deliver the kinds of conversions you need to make your goals.
Five Marketing Channels That Stood Out In 2020…And How To Use Them In 2021
Marketing is forever adapting to new trends. It’s a handy trait when a year like 2020 comes along, requiring companies to shift their priorities and maybe even their business models. Now it’s time to shift again, to a marketing campaign that looks ahead, anticipating growth and opportunities. Given the seismic shifts of 2020, how do […]
What Questions Should You Be Asking Your Clients?
Creating an optimal client relationship comes down to a couple of simple things: understanding your client and what they want to achieve. Too many B2B marketers fall into the trap of telling clients what they need instead of listening.
What Makes Your Marketing Memorable?
It can be hard to pinpoint exactly what makes an ad or a piece of content memorable or what helps you stand out in a crowd. There’s generally some storytelling involved that makes an emotional connection, but there’s also often a certain something. It might be a clever twist, an especially chic look, or a […]
6 Surprising Ways to Increase Customer Retention
Every company is looking for ways to make connections with customers. There are key strategies, such as personalizing your message to small segments of your audiences and looking for ways to add value.
