You’ve taken a dive into video marketing, and you have a solid segment that is the best of video: it’s authentic, it’s brand-consistent, and it has clearly defined goals. Best of all, it’s kind of charming. Funny, even.
Tag Archives: audience
Your Easy Guide To Getting Started In Video Marketing
There’s a good reason video marketing is everywhere. Consumers love it. Oberlo reports that 85% of American Internet users watched videos on their devices and videos continue to be a strong draw for consumers.
Video Marketing Is More Important Than Ever for Your Brand
There are so many things to love about video marketing: it’s easy to share, it gives you an opportunity to really showcase your brand personality in an authentic way and it can be an effective way to increase conversions.
What You Need to Know About Apple’s iOS Privacy Updates
For months, Apple and Facebook have been publicly arguing over the value of privacy versus the importance of data collection for advertising purposes. While Apple originally planned to roll out important changes to its privacy protections in September, it delayed until early 2021 to allow time for preparation. Here are a few FAQs to help […]
What The Rule Of Seven Means For Your Marketing Strategy
It takes approximately seven impressions for consumers to remember your brand.
What Questions Should You Be Asking Your Clients?
Creating an optimal client relationship comes down to a couple of simple things: understanding your client and what they want to achieve. Too many B2B marketers fall into the trap of telling clients what they need instead of listening.
Seven Reasons You Should Invest In Direct Mail Marketing
Over 80% of marketers plan to maintain or increase their investment in direct marketing this year.
What Do You Write About On Your Business Blog?
Anyone can create a blog, but how do you write one that engages your audience and increases leads and conversions?
What to Expect in Marketing Trends for the New Year
Nostalgia marketing increased by up to 88% in 2020. Whether it was M.C. Hammer providing the soundtrack to a Cheetos addict who conveniently couldn’t touch anything with his cheesy fingers or the Mountain Dew ad that made everyone remember the terror of The Shining, brands found that nostalgia sells. For the same reason everyone piled […]
Your COVID-Proof 2020 Holiday Marketing Guide
It’s no secret that COVID-19 has created a few changes in shopping habits this year. For instance, new research reveals that four out of ten shoppers report buying more items online. And that’s not the only change. What consumers are buying has also seen a shift, with KPMG reporting that industries like travel, hotels, and […]
