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Category Archives: Uncategorized
3 Technologies To Love This Valentine’s Day
As a company, you always have to consider how to use your budget to innovate your marketing. Still, there are so many technologies currently emerging that it may be challenging to decide how to prioritize investments. Here are three emerging technologies that are offering companies the opportunity to do more than simply improve processes. You […]
6 Tips To Make The Most Of Sales Leads
One of the best ways to foster growth for your organization is to tighten up your sales lead process. Developing a repeatable set of practices that optimizes sales opportunities can help ensure that no leads fall through the cracks. Here are six tips for creating a good lead development policy:
Which Marketing Channels Are Most Powerful In 2022?
You’re producing valuable content that offers insights and how-to’s to your audiences, but just as important is your distribution plan. How will you connect with potential customers?
How Holiday Shopping Changed In 2021
Holiday sales are always a way to gauge how the economy is faring. When sales fall far below projections, we hurry to analyze what factors caused a lackluster showing at the registers. But when a pandemic is in the mix, consumer spending habits become even more of a guessing game.
5 Trends Shaping Marketing In 2022
In the business world, you are accustomed to pivoting, adjusting, and discerning which trends are passing fads and which are worth some investment. That explains why, even in the chaos of 2020, faced with shrinking budgets, canceled events, and a shift to nearly all-digital strategies, you managed to develop a new marketing plan.
When “Good” Marketing Fails
You’re investing in digital marketing, engaging with your target market via emails and even recording a few videos. You’re doing everything right…right? You can do “good” marketing and still be in a bit of an illusion if you’re not calculating a few key metrics.
Overcome The Fog Of Marketing Math: Calculating Your ROI
Anyone who has ever stood before a group, trying to defend a budget item, knows how important return on investment (ROI) is to that discussion. But what happens when your ROI is a bit shrouded in a cloud of mystery?
Why Marcus Asked Us To Be On The Profit
I remember the day like it was yesterday. Shawn Burst (CEO of DirectMail.io) called me to tell me that Marcus just asked us to be on The Profit. Marcus believed we could help one of the businesses that he was currently working with. Two weeks later, he flew us up to New Jersey to shoot […]
Marketing Tips I Learned At Halloween
Living and breathing the marketing world every day allows me to see everything in a different light, including Halloween. Seems like an odd take, but stick with me for a 2-minute read and you’ll understand how closely they are related. Besides…tis the season, so if you’re interested in a treat, keep reading. The following marketing […]
