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Tag Archives: DirectMail.io
3 Technologies To Love This Valentine’s Day
As a company, you always have to consider how to use your budget to innovate your marketing. Still, there are so many technologies currently emerging that it may be challenging to decide how to prioritize investments. Here are three emerging technologies that are offering companies the opportunity to do more than simply improve processes. You […]
6 Tips To Make The Most Of Sales Leads
One of the best ways to foster growth for your organization is to tighten up your sales lead process. Developing a repeatable set of practices that optimizes sales opportunities can help ensure that no leads fall through the cracks. Here are six tips for creating a good lead development policy:
Which Marketing Channels Are Most Powerful In 2022?
You’re producing valuable content that offers insights and how-to’s to your audiences, but just as important is your distribution plan. How will you connect with potential customers?
How Holiday Shopping Changed In 2021
Holiday sales are always a way to gauge how the economy is faring. When sales fall far below projections, we hurry to analyze what factors caused a lackluster showing at the registers. But when a pandemic is in the mix, consumer spending habits become even more of a guessing game.
When “Good” Marketing Fails
You’re investing in digital marketing, engaging with your target market via emails and even recording a few videos. You’re doing everything right…right? You can do “good” marketing and still be in a bit of an illusion if you’re not calculating a few key metrics.
Overcome The Fog Of Marketing Math: Calculating Your ROI
Anyone who has ever stood before a group, trying to defend a budget item, knows how important return on investment (ROI) is to that discussion. But what happens when your ROI is a bit shrouded in a cloud of mystery?
Why Marcus Asked Us To Be On The Profit
I remember the day like it was yesterday. Shawn Burst (CEO of DirectMail.io) called me to tell me that Marcus just asked us to be on The Profit. Marcus believed we could help one of the businesses that he was currently working with. Two weeks later, he flew us up to New Jersey to shoot […]
The Birth Of Modern Marketing
You might feel so flooded with marketing messages that it seems almost impossible to imagine a world before marketing existed. What would it be like to browse the shelves of the grocery store without recognizable logos, promises on cereal boxes and labels highlighting “no sugar added,” “now with more honey,” or “four out of five […]
What Your Business Gained During The Facebook And Instagram Outage
When Facebook and Instagram inexplicably stopped working across the globe on Monday, October 4, casual users were forced to find other entertainment. But for business owners that rely on E-commerce features to connect with customers and accept orders and payments, those hours were long and costly.
