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Lead generation is the darling of the ROI crowd. It’s easy to quantify in a board room. It’s based on data, and....
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You may have heard of informed delivery, the service offered through the United States Postal Service that allows subscribers to view a....
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You may have heard multichannel and omnichannel marketing used interchangeably, and you may have even used the terms that way yourself. As....
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Every company is looking for ways to make connections with customers. There are key strategies, such as personalizing your message to small....
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Digital marketing is enjoying explosive growth with social media and email marketing offering marketing channels that require little equipment or investment. Marketers....
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How to make a bigger impact with your email marketing. With 91% of consumers opening their email on a daily basis, email....
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It’s not your imagination. Americans love their phones. And they check them an average of 47 times a day.
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The question of how your social media content gets seen has always held an element of the unknown. Some might say even....
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I’m sure you’ve heard the saying, “Timing is Everything.” This is never more prevalent than when launching a promotion. So before you....
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Easily add SMS to your direct mail campaign. {% video_player “embed_player” overrideable=False, type=’scriptV4′, hide_playlist=True, viral_sharing=False, embed_button=False, autoplay=False, hidden_controls=False, loop=False, muted=False, width=’1920′, height=’1080′,....
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