For months, Apple and Facebook have been publicly arguing over the value of privacy versus the importance of data collection for advertising purposes. While Apple originally planned to roll out important changes to its privacy protections in September, it delayed until early 2021 to allow time for preparation. Here are a few FAQs to help […]
Tag Archives: Data
How COVID-19 Poked Holes in AI Technology
While people began using the phrase “the new normal” early on in the pandemic, those early months presented a struggle for those looking to find any kind of reliable pattern in people’s behaviors. Surges in unusual buying behaviors weren’t just occurring in a wave or two. When people could no longer find toilet paper and […]
6 Parts Of A Solid Marketing Strategy
It’s easy to be tricked into thinking that marketing is only a creative, artistic endeavor. Conversations around design and color schemes often camouflage other key parts of marketing, which is rooted in not only creative ideas, but also the data and metrics that help direct the path of artistry.
6 Steps to Election-Proof Your Sales in 2020
Marketing during an election can be a turbulent endeavor, forcing you to find new ways to be heard between all the political ads, mudslinging, and a unique added challenge this year: news of the pandemic.
How To Get The Most From Your Marketing Team
Your marketing team: they’re dynamic, they’re creative, and if left to their own devices, they might spend an entire meeting completely off-topic and instead, debating the best coffee shop in town.
Multichannel Versus Omnichannel Marketing
You may have heard multichannel and omnichannel marketing used interchangeably, and you may have even used the terms that way yourself. As you begin to lay out your plans for a strategy in 2021, it’s a good time to learn the difference and what you can expect to gain with each option.
3 Ways to a More Strategic Data Approach
Four out of five marketers responding to a BlueVenn survey said that they didn’t have the skills to handle data analysis. With the fast pace of data, many marketers find that simply handling the collection and storage of data is overwhelming, so they never reach the point of analyzing it for insights. Consider, too, that […]
The Difference Between Analysis and Accountability in Marketing
Every month, you receive your marketing data. It tells you how many people liked your posts, how many new subscribers you have to your eNewsletter, and whether your direct mail campaign resulted in new leads.
How Much Marketing Is Enough?
Ask any marketer, and they’ll tell you that they have no shortage of ideas for your brand. Creative brains are often spilling over with zany brainstorming that will ensure your brand is known.
Don’t Let Your Marketers Become Full-Time Analysts
Marketers tend to be your outside-the-box, zany brainstormers who come up with creative ways to tell a story, showcase a brand, and communicate volumes in just a few words. However, they don’t tend to be is numbers-focused analysts, happy to hole up in a cubicle with a ream of reports. And yet, according to survey […]
