Four out of five marketers responding to a BlueVenn survey said that they didn’t have the skills to handle data analysis. With the fast pace of data, many marketers find that simply handling the collection and storage of data is overwhelming, so they never reach the point of analyzing it for insights. Consider, too, that […]
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FCC Ruling Makes DirectMail.io’s SMS Platform More Powerful Than Ever
On June 25, 2020, the Federal Communications Commission (“FCC”) ruled that “peer-to-peer” texting systems are not automatic telephone dialing systems (“ATDS”) as that term is defined in the Telephone Consumer Protection Act (“TCPA”).
The Difference Between Analysis and Accountability in Marketing
Every month, you receive your marketing data. It tells you how many people liked your posts, how many new subscribers you have to your eNewsletter, and whether your direct mail campaign resulted in new leads.
Three Ways COVID-19 Is Changing Car Sales
The Edmunds 2020 Automotive Industry Trends Report predicted a sixth straight year of sales over $17 million in the United States. Then came COVID-19, causing automobile manufacturing and car sales to come to a screeching halt. Several new realities immediately hit the automobile industry:
Six Different Ways Consumers Can Engage with Direct Mail
If you’re looking for direct mail innovation, look no further. Here are six ways the DirectMail.io integration can create more engagement to your current direct mail offering.
The American Dream of Independence
It’s almost Independence Day, and for Americans, the 4th of July brings up images of picnics and fireworks, fairs, and homemade ice cream. Celebrations also bring to mind the sacrifices of those revolutionaries who risked everything for freedom.
The Fathers of Marketing
In a classic example of predictive analysis, you recently bought a new pair of running socks. It’s not a noteworthy purchase, except that you bought the socks because an algorithm figured out that you needed and wanted the socks before you knew that you wanted or needed the socks. It’s a phenomenon that everyone now […]
How Much Marketing Is Enough?
Ask any marketer, and they’ll tell you that they have no shortage of ideas for your brand. Creative brains are often spilling over with zany brainstorming that will ensure your brand is known.
How and Why You Should Invest in Marketing Now
It was almost instantaneous. In a matter of hours, your entire marketing campaign was all wrong for the moment. Every brand was in the same boat as everyone scrambled to stash marketing materials that seemed untimely in the face of COVID-19 and come out with messages that felt more appropriate for a pandemic.
Marketing In A Tough Economy: Looking To The Past For Guidance
After 11 years of expansion, the economy is officially in a recession, as defined by the National Bureau of Economic Research. Rather than using the standard of two consecutive quarters of contraction, this measure designates a recession as “a significant decline in economic activity spread across the economy, lasting more than a few months, normally […]
