After 11 years of expansion, the economy is officially in a recession, as defined by the National Bureau of Economic Research. Rather than using the standard of two consecutive quarters of contraction, this measure designates a recession as “a significant decline in economic activity spread across the economy, lasting more than a few months, normally […]
Tag Archives: Marketing
Don’t Let Your Marketers Become Full-Time Analysts
Marketers tend to be your outside-the-box, zany brainstormers who come up with creative ways to tell a story, showcase a brand, and communicate volumes in just a few words. However, they don’t tend to be is numbers-focused analysts, happy to hole up in a cubicle with a ream of reports. And yet, according to survey […]
Direct Mail is Dead
Can we get a doctor? Or is it too late? Or, why don’t you ask people using direct mail to see if there is still a pulse? Printers, direct mail agencies, and businesses utilizing direct mail will tell you that it is alive and well.
Smart Marketing: Should You Survey Your Customers?
Ninety-seven percent of consumers say that companies that implement their feedback are likely to see a related increase in their loyalty to that company. In other words, surveys are not ultimately for you; they’re for your customers. If you’ve been thinking about surveying your customers, but haven’t received the push you need to move forward, […]
Get More From Your Marketing Dollars With DirectMail.io
Dealers that want targeted marketing campaigns face critical challenges in collecting, managing, and interpreting data. Forced to piece together data from a variety of sources, it can be difficult to interpret whether a campaign is successful or if resources were well-spent. This lack of sophistication in collecting and accessing data results in not only poor […]
Social Media: Get the Most Power From Your Post
You know you need to invest in social media marketing, but how do you decide which platform, which format, and what content to use? Getting more familiar with your platforms and the types of factors you should keep in mind when posting is a good start. Take a look at these tips for creating a […]
How Much Should You Spend On Marketing?
When it comes to budgeting, marketing may top the list for the most difficult. How much should you spend? If you’re a bigger company, should you spend a higher percentage of your budget, or does it have more to do with the goals you’re trying to accomplish?
The One Thing Your Marketing Strategy Is Missing
Your presentation for the C-suite goes something like this: “Our leads are really up, and so are visitors to our website, so we can expect some promising growth in the next quarter.” When executives ask for details about where those leads are coming from, the tension is thick in the room. You don’t know, exactly. […]
Mardi Gras | The ultimate creative marketing hub…
Mardi Gras seen through the eyes of a marketing guy… Part of why I think DirectMail.io is such a powerful agency is because of our culture. Part of that culture is the fact that most of us are local to Louisiana, and we’ve experienced Mardi Gras since we were kids. If you’ve never experienced Mardi […]
Marketing Technology in 2020: New Trends and Potential Pitfalls
Is your marketing company staying up with the latest trends? The last decade has upended how marketing gets done. From direct mail to email newsletters, from commercials to content, from telemarketing to social media, the shift from mainly traditional marketing to more digital channels has completely changed how companies make a connection with target markets. […]
