You’ve probably heard that content marketing is a great tool for converting leads to sales, but you might be wondering why your strategy doesn’t seem to be yielding results. In fact, you’ve considered throwing out your whole approach and trying something new.
Author Archives: Anees Mueller
What Is Visual Identity And How Do I Create One?
You read in our recent blog about brand identity and how it is developed, and we know you want even more! This blog continues that topic, diving just a bit deeper into visual identity.
5 Steps To A Great Customer Experience
You might have heard customer experience and customer service used interchangeably, but they are distinctly different elements of your business and each needs its own approach. While customer service refers to a specific interaction or transaction, customer experience is broader. It encapsulates every way in which a customer interacts with your brand, from reading a […]
3 Critical Elements Of An Engaging Content Marketing Strategy
You have heard that a solid content marketing strategy can lead to a high level of customer engagement. But how does that happen, exactly?
Why Videos Should Be Part Of Your Marketing Strategy And How to Get Started
More than 70% of customers say they would prefer to learn about a brand by watching a video, and following a purchase, 84% say it was watching a video that determined their buying decision.
How To Build A Strong Brand Identity
Building a brand identity doesn’t look all that different from building your personal identity. You probably have a certain style you wear, choosing a more conservative or daring approach to your clothing and hairstyle. Maybe you even have some signature phrases you say. You might tend to be sarcastic, contemplative or soft-spoken.
How to create a strong call-to-action
A call-to-action (CTA) is an essential element of any marketing strategy. It is a prompt or request that encourages a potential customer to take a specific action, such as making a purchase, filling out a form, or subscribing to a newsletter. A strong call-to-action can make all the difference in converting leads into customers and […]
Your Intro To Influencer Marketing
You’ve been thinking about trying influencer marketing as part of your broader strategy. Social media is flooded with influencers; how hard could it be?
How To Communicate Social Responsibility As A Brand
Sixty percent of American consumers say they believe it is important to make purchases from responsible brands. But when asked to name responsible brands, a tenth of respondents couldn’t name one.
4 Tips For Getting Up To Speed With Social Media Marketing
It should go without saying that social media needs to be a part of your marketing strategy, but just in case, let’s just say it: social media should be a part of your marketing strategy.