Marketing automation. It sounds like something fancy for big companies, but it’s really a valuable tool for companies of all sizes that want to drive leads while improving efficiency. It may be most critical for small businesses, where a team is often spinning a lot of plates and wondering how they’ll ever get a moment […]
Category Archives: Uncategorized
Marketing to a New Generation of Consumers
Marketing to a New Generation of Consumers. It sounds like something fancy for big companies, but it’s really a valuable tool for companies of all sizes that want to drive leads while improving efficiency. It may be most critical for small businesses, where a team is often spinning a lot of plates and wondering how […]
Comprehensive Reporting
Tracking your marketing, analyzing results and performance, and understanding the customer cycle is vital for Marketing managers to continuously create messaging that starts conversations and leads to sales. Sounds easy, but most businesses report gathering results from multiple sources is tiresome and rarely comprehensive. It can feel like a science, because it is. Having a […]
Custom Audiences Made Easy
The customer is the heart of all that happens in today’s marketing. Knowing who your customer is, understanding their behaviors and preferences, and tracking how they like to interact with your marketing efforts is fundamental in increasing ROI. No matter how much time you spend on your strategy, unless you have your customer identified, company […]
Do You Know Your Most Productive Marketing Mix?
One of the most common questions we encounter is what channels to use in a marketing campaign. With so many channels available in one place do you use them all? Do you pick a few? Most businesses have used multiple channels in a campaign, but what’s new is the simplicity of using them all from […]
One Companies Walk Down Memory Lane – the Victories and Fails
The greatest successes are often preceded by a steady pace of small victories and failures. Some of us might even have collected some really big failures. Together they add up to great success when all are accounted for, learned from and built upon. In reality, failure is subjective. Is it really a fail if we […]
Turning Profits with an Omnichannel Print Strategy
Print isn’t dead and neither is turning a profit with print. Is Print dead? 100% No. Is it reserved for select businesses and budgets? Depends on your perspective. We don’t believe so. Will rising cost of postage mean less direct mail? It will surely have an impact, but won’t remove it as a powerful marketing […]
Are CMO’s a thing of the past?
The digital transformation has brought in a wave of new apps, tools, systems, and tracking that has caused a major shift for traditional marketers. The learning curve grace has ended as the new standard of accountable, growth based marketing is here. Emerging with this new focus and term, growth marketing, has come a new role […]
